Responsibilities

• 1. Narrative & Messaging Leadership Develop and maintain integrated narrative and messaging frameworks across products, categories, and customer journeys. Responsibilities include: - Defining brand and product narratives - Developing messaging architectures - Establishing value proposition frameworks - Creating customer-centric storytelling approaches - Ensuring consistency across all customer touchpoints Act as the steward of how customer needs, business priorities, and brand positioning are translated into content experiences. 2. Customer Insight & Intent Strategy Lead the development of customer-focused content strategies rooted in audience understanding and decision-making behavior. Responsibilities include: - Customer intent mapping - Customer question analysis - Decision journey planning - Objection identification and resolution frameworks - Information need assessment Translate customer insights into actionable content and messaging strategies. 3. Discovery & Conversion Content Strategy Design content strategies that improve discoverability and conversion performance across digital and retail environments. Responsibilities include: - Discovery content frameworks - Search-informed content strategies - Product comparison frameworks - Decision-support content systems - Conversion content planning Ensure content strategies support customer evaluation and purchasing decisions. 4. AI-Ready Content Strategy Partner with the AX Transformation Office and Content Operations team to develop future-ready content frameworks. Responsibilities include: - AI-readable content structures - Question-and-answer content frameworks - Conversational content strategies - Knowledge architecture development - Content modularization strategy Support the organization’s readiness for AI-driven discovery and answer-based customer experiences. 5. Cross-Channel Content Governance Establish strategic consistency across all content ecosystems. Provide strategic guidance for: - D2C content experiences - PDP contentRetail and marketplace content - CRM content - Campaign content - Media content - AI discovery content Ensure consistent customer understanding regardless of channel. 6. Cross-Functional Collaboration Partner closely with: - Experience Design Team - Content Production Team - Content Operations Team - Client Service Group - Channel Operations Group - Media Performance Team Translate business objectives into content and messaging strategies that can be executed effectively across teams. Serve as the primary strategic advisor on content, messaging, and customer storytelling. 7. Team Leadership & Capability Development Build and develop a high-performing Creative Strategy organization. Responsibilities include: - Talent development - Coaching and mentoring - Strategic plan ning processes - Methodology development - Capability building Create repeatable frameworks, tools, and best practices that elevate strategic thinking across the organization.

Requirements

• 10+ years of experience in brand strategy, content strategy, creative strategy, communications planning, or integrated marketing strategy
• Experience building messaging and narrative systems across multiple channels
• Strong understanding of customer journey and decision-making behavior
• Experience developing content strategies for digital, commerce, and customer experience environments

Preferred

• Consumer electronics or technology categories
• D2C and retail commerce ecosystems
• Product marketing and category storytelling
• Customer experience strategy
• AI-era content strategy and knowledge architecture