Creative Strategist

Responsibilities

• Strategy and insight
• - Translate our brand platform and personas into clear creative angles, hooks and messaging territories for each audience and funnel stage.
• - Mine customer reviews, comments, surveys, search and social trends to find the real words and moments that resonate with people, and bring authentic customer feedback into our media channels.
• - Track competitor creative (Oura, Whoop, Apple, Function Health and others) alongside broader industry and viral social trends, and turn those insights into concepts and actionable recommendations that highlight our competitive edge.
• Briefs, concepts and agency management
• - Manage our creative agencies and production partners day to day: briefing, feedback rounds, timelines, budgets and quality of delivery.
• - Write sharp creative briefs for our agencies, our in-house studio and creators.
• - Develop concepts, scripts and storyboards for Meta, TikTok, YouTube and CTV, from 6-second hooks to long-form explainers, meeting every placement spec and ratio so the paid media team can launch assets without delay.
• - Brief and direct creator content that tells authentic stories about personal health data rather than standard product reviews, and build creator guidelines (swipe files, visual references, best practices) that showcase our product advantages and drive performance.
• Testing

Requirements

• 4 to 7 years in creative strategy, performance creative or brand strategy, at an agency or a DTC brand.
• Proven experience managing creative agencies or production partners, from brief to delivery.
• A portfolio of paid social and video work where you can show the insight, the brief and the results.
• Fluency in Meta and YouTube creative best practices and in reading creative performance data.
• Excellent writing: hooks, scripts and briefs that are short, concrete and human.
• Comfort working across time zones with a team based in Paris.

Preferred

• Experience in health, wellness, medtech or consumer tech, ideally with regulated health claims.
• Experience with CTV and with creator programs at scale.
• Hands-on skills in Figma, CapCut or Premiere, and creative analytics tools such as Motion.

Benefits

• Health care plan (medical, dental and vision)
• Retirement plan (401k)
• Life insurance (basic, voluntary and AD&D)
• Paid time off (vacation, sick days and public holidays)
• Family leave (maternity and paternity)
• Short-term and long-term disability
• Training and development
• Free food and snacks
• Fitness club reimbursement
• Healthcare and dependent care FSA