Responsibilities

• Own TUSHY\'s paid creative strategy across Meta, TikTok, YouTube, and Google—turn growth briefs into static and video concepts that convert.
• Write sharp creative briefs tied to clear testing goals, then read the results and know exactly what to make next inclusive of persona-led marketing
• Direct the creative team on high-quality static and full-funnel video, and champion the work that drives engagement, conversion, and measurable results.
• Shape brand-level campaign concepts and stretch into full-funnel creative—organic social, creator, and UGC direction—keeping TUSHY\'s voice sharp across every surface.
• Analyze creative performance and act on it fast—scale the winners, kill the losers, iterate on the rest.
• Guard the brand so every asset stays on-voice, platform-native, and on-guidelines from concept through production.
• Turn performance data into clear recommendations for Growth, Brand, and leadership—and stay ahead of platform features, formats, and cultural trends so we move first.
• Don't duplicate

Requirements

• 5+ years in creative strategy, performance marketing, or growth—ideally at a startup or in-house studio that ships a high volume of creative and drives real results.
• A proven track record of briefing and optimizing paid creative on Meta and TikTok (YouTube and CTV/Linear a plus).
• A portfolio or reel that shows the work—especially creative that moved the numbers, not just the stuff that looked good.
• Fluent in paid social and growth marketing—you understand what makes content convert, not just what looks good.
• Analytical rigor—you can look at last week's numbers and know exactly what to make next.
• Experience writing creative briefs and giving thoughtful, direct feedback that levels up the work.
• Excellent communication and collaboration skills across marketing, creative, and data partners.
• Comfortable operating in an environment with evolving priorities, rapid launches, and bold bets.
• Passion for poop jokes is encouraged but not required (okay, actually—required).
• Who You Are:

Preferred

• Bonus: experience with humor-forward lifestyle or wellness brands, or a background directing creator/UGC content.

Benefits

• 6 Medical plans to choose from with the base individual premium plan covered by TUSHY for all eligible employees, plus Dental, Vision and more
• Complimentary access to resources such as One Medical, Teladoc, Talkspace, Kindbody, etc.
• 401K program with 4% employer match after waiting period
• Health Saving Account & Flexible Savings Account contribution options
• 15 Paid time off (PTO) to start increasing to 21 days based on tenure
• “Summer Fridays” (3 pm end) from Memorial Day through Labor Day
• 10 Company Paid Holidays, holiday break at the end of the year and more
• $500 Annual Personal Development Stipend
• NYC Commuter benefits
• Annual charitable donation matching program