Creative Director

Responsibilities

• Design everything for Ally. Signage, print, digital, email, packaging, event materials. If a customer sees it, this role made it.
• Take the second brand's identity from a starting point to a finished system and carry it through packaging, dealer materials and launch.
• Shoot. Product, lifestyle, range, events. Digital and film. The gear closet includes RED cinema cameras, Leicas, and most of the interesting equipment you'd want to get your hands on, and we'll buy what's missing.
• Run social for both brands. Strategy, calendar, posting, community. Rebuild Ally's presence and start the other from zero.
• Build a marketing calendar around how the business actually works: hunting seasons, range leagues, launches, shows.
• Document both brand systems so the rest of the team can work from them.

Requirements

• A graphic designer at a professional level. Illustrator, Photoshop, InDesign. The portfolio is where this gets decided.
• Someone with marketing instincts. You should know who a piece is for and what it's meant to do before you start it.
• Detail-oriented to a fault. Kerning, color, alignment, consistency.
• Comfortable on Mac.

Preferred

• You shoot, and you have range. Mirrorless or DSLR, lighting, retouching, and a genuine interest in film. Hard-goods product photography especially.
• You've taken a brand from early to finished and can show the before and after.
• You've grown social accounts because of what you posted, and you can show the numbers.
• You can cut short-form video.
• You're comfortable around firearms and hunting, or you're open to learning.
• You understand what Meta and Google won't let a firearms company advertise and you've worked around it.

Benefits

• Health insurance, 401(k), employee pricing on everything we sell.