Responsibilities

• Produce new winning creative concepts.
• Develop and lead creative concepts for ongoing marketing campaigns across Meta and TikTok to drive customer acquisition efficiently.
• Create high-performing scripts, hooks, and headlines. You understand the difference between a "brand story" and a direct-response "hook" that stops the scroll in the first 3 seconds.
• Partner with the Paid Marketing team to analyze creative performance, turning data into actionable testing roadmaps to identify top-performing messages, visuals, and formats.
• Own the process of iterating on winning creatives, finding ways to refresh, remix, and expand on successful concepts to maximize their ROI.
• Identify high-potential micro-creators and influencers, craft and refine briefs for UGC video content, and direct them to produce authentic, high-converting content.
• Works with AI and GenAI tools for creative ideation and production to increase our testing velocity.
• Lead the weekly "Creative Review" meeting. You will present a breakdown of creative metrics (Thumb-Stop Ratio, Hold Rate, Click-Through Rate, Conversion Rate) and propose the “Next Step” hypotheses based on the findings.
• Stay up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing, and implement relevant insights.

Requirements

• Bachelor’s degree or above.
• 3+ years of relevant experience in design, creative strategy, and marketing, ideally within direct-to-consumer e-commerce.
• Proven experience developing and executing creative strategies that drive measurable performance and growth.
• Understanding of performance marketing and how ad creative impacts conversions and marketing efficiency.
• Analytical and data-driven, with the ability to understand basic performance marketing data and key business drivers.
• Excellent communication, collaboration, and presentation skills, with the ability to influence cross-functional partners.