Senior Creative Strategist
Ridge
USA (Remote)
$100K/yr - $115K/yrIn-houseFull-timeSenior level3+ years exp.
21 hrs ago
Creative Strategist
California, MO (Remote)
Salary Not AvailableMid Level1+ years expContract
Posted 5 hrs ago
Job Summary
Own creative strategy for UGC and paid social campaigns, guiding concept development, storytelling, and performance-driven testing across multiple brands.
- Lead the creation of innovative concepts for UGC and paid social campaigns.
- Develop hooks, scripts, and shot lists to drive thumb-stopping performance.
- Collaborate with editors, designers, and creators to translate feedback into final assets.
Job Description
Responsibilities
- Develop creative strategies for UGC and paid social campaigns across various industries
- Research competitors, trends, and hooks to inspire high-performing ad concepts
- Write compelling scripts, hooks (visual + verbal), and b-roll shot lists
- Collaborate on talent casting and ensure alignment with each brand’s tone and audience
- Provide creative direction for shoots and creator feedback
- Work closely with our editor, graphic designer, creators, and project manager
- Review performance results to identify creative learnings and new test angles
- Stay on top of social and cultural trends shaping modern advertising
Requirements
- 1–3+ years of experience in creative strategy for UGC or paid social (Meta/TikTok/YouTube)
- Strong copywriting instincts and understanding of performance-driven storytelling
- Ability to craft thumb-stopping hooks and storylines
- Experience writing ad scripts or briefing creators
- Sharp eye for pacing, visuals, and tone
- Portfolio or examples of successful UGC or paid social ad work
- Self-starter who’s organized, curious, and passionate about creative strategy
Preferred
- Experience across a variety of verticals (B2C, B2B, tech, service, etc.)
- Familiarity with performance metrics like CTR, hold rate, or ROAS
- Understanding of short-form content trends and creator marketing
Kraken Ads - UGC & Paid Ads Agency
Book a call -> krakenads.com/ugcWe are Kraken Ads, a full-service UGC creative and paid ads studio that helps brands scale with content built to convert.Trusted by brands like Pinwheel, Merchynt, Hikers Co., Patchology, Maelove, and more.We go beyond simple content creation; our team handles the entire process end-to-end. From research-driven ideation and scriptwriting to hooks, casting, b-roll, editing, and thumbnails, we deliver high-performing UGC tailored for paid social. With deep expertise in Meta and Google Ads, we craft creatives designed to lower CPAs, increase ROAS, and fuel profitable campaign growth.Our team is 100% US-based, professional, and fully human. No AI shortcuts. We work with top-tier creators and pay every team member competitively, ensuring quality and authenticity in every project.
Salaries
Creative median pay in the United States
Most pay falls between $83K and $155K. Based on 2,602 salaries.
Marketing Team
Marketing Team Size
2 (33% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
106
Traffic Source Mix
Search
32.4%
Direct
41.9%
Referral
12.7%
Social
10%
Paid
1.9%
Headcount Trend
Current headcount: ~6
Links
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