Creative Product Marketing Lead

Responsibilities

• Leads the development and implementation of the creative and marketing communication strategy, campaign ideas, marketing communication plans and the development, creation, and optimization of the campaign assets for products they support.
• Advance knowledge of business drivers, relevant consumer, customer, and channel trends and insights to lead the marketing communications strategy of each product.
• Provides input into management on the creative marketing budget and partners with external agencies ensuring that business objectives are achieved efficiently.
• Explores innovative ways to continuously build product presence through best-in-class creative assets; recommends new trends and positioning opportunities to drive marketing efficiency.
• Advocates for the future strategy and growth plans for all products in the purview.
• Participates or may lead the agile marketing process.
• Leads the process and timeline for delivering integrated marketing plans from business review through activation and optimization.
• Deep understanding of the Integrated Marketing Communications Plan (IMCP); leads the development of the activation (creative) briefs.
• Provides input into the development of the Brand Strategic Positioning.
• Knowledge in product related regulations, and risk and compliance requirements.

Requirements

• Bachelor's degree; OR 4 years of relevant education and/or experience.
• 8 years of relevant work experience, including hands-on experience in developing and managing creatives.
• Extensive experience in collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.
• Strong business acumen in the areas of business operations, industry practices and emerging trends.
• Ability to develop a creative product strategy - ability to develop a look-and-feel for fin serv products.
• Ability to create test-and-learn agenda, analyze and interpret test data and create new hypotheses through customer and competitor insights.
• Extensive experience in Product Marketing, including understanding of specific laws and rules that govern consumer products.
• Effective communication skills (verbal and written) with the ability to adjust communication style based on the audiences.
• Strong analytical skills with the ability to analyze and evaluate information.
• Ability to exercise sound judgment by using information and knowledge to make timely, effective decisions.

Preferred

• Agency experience.
• Extensive experience developing insight-led creative and messaging solutions that address business challenges and drive acquisition outcomes.
• Experience building cohesive creative strategies across paid and owned channels and roadmaps that support continuous improvement through rigorous testing and learning.
• Experience identifying knowledge gaps leveraging quantitative and qualitative research to define opportunities and inform creative strategy.
• Strong proficiency in using performance data and full-funnel KPIs to assess success and guide creative decisions and future marketing strategy.
• Experience translating customer, product, and messaging research into executive-level insights and actionable guidance for channel and creative execution.
• Enjoys cross-functional collaboration to improve business results.
• Background in financial services or insurance.

Benefits

• Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.