Responsibilities

• Define and evolve SHAY’s overall creative vision, aesthetic and visual language across all consumer touchpoints.
• Establish a distinctive creative point of view that strengthens SHAY’s position within the contemporary fine jewelry landscape.
• Translate brand strategy into compelling visual storytelling, campaigns and experiences.
• Develop creative principles, art direction and visual standards that create consistency while allowing for fresh, culturally relevant expression.
• Ensure creative excellence and brand consistency across campaigns, digital, social, retail, packaging, partnerships and other brand experiences.
• Bring new perspectives, references and inspiration to the brand while protecting the equity that makes SHAY distinctive.
• Lead the creative development of seasonal and weekly campaigns from initial concept through final execution.
• Develop creative briefs, mood boards, concepts, storyboards and visual direction.
• Create a more cohesive content strategy across photography, video, social, digital and paid media.
• Determine the right balance of product-focused, editorial, lifestyle and cultural content.

Requirements

• 8+ years of experience in creative direction, brand creative, content, production or a related discipline, ideally within jewelry, luxury, beauty or lifestyle.
• A strong and highly developed visual point of view with the ability to translate strategy into distinctive creative.
• Proven experience leading creative campaigns from concept through production and final delivery.
• Expert in photography, video, styling, casting, art direction and post-production.
• Creative thinker who is equally comfortable executing the details.
• Exceptional creative taste and an instinct for what feels culturally relevant, modern and elevated.
• Equally comfortable developing a big-picture creative vision and getting into the details of a production.
• Strong project management, organizational and communication skills.
• Experience managing creative agencies, freelancers and production partners.
• Ability to balance brand-building creative ambition with commercial and business objectives.

Preferred

• Experience with Canva, CapCut, Adobe Suite, Later, Sprout Social, or similar platforms is a plus.

Benefits

• Health insurance
• 401(k) with company match once eligible
• PTO + paid company holidays
• Employee jewelry benefit/discount
• Full-time, in-office position in West Hollywood