Responsibilities

• Lead and develop monthly creative strategies from data insights, including hooks, angles, and campaigns for organic and paid content.
• Oversee and direct all creative output across paid ads, landing pages, email sequences, and video scripts, ensuring consistency and quality.
• Build, manage, and elevate the creative team including designers, video editors, and copywriters.
• Own and refine the Marriage Reset brand, signing off on all messaging and copy before it goes to market.
• Collaborate with media buying and growth teams to test, iterate, and optimize creative based on performance data.

Requirements

• 7 or more years of experience in creative direction within high-ticket coaching or service-based businesses.
• Proven track record overseeing $1M+ funnels with a strong understanding of voice-of-customer research.
• Demonstrated ability to lead creative teams, manage QA processes, and own final approvals.
• Strong copywriting literacy with the ability to brief, review, and elevate copy produced by your team.
• An analytical mindset with a genuine obsession for testing, performance metrics, and continuous improvement.

Benefits

• Work from Anywhere: Enjoy the freedom of a fully remote position, giving you the flexibility to work from wherever you feel most productive.
• Creative Ownership: Take full ownership of creative strategy while working alongside a team that actively supports your ideas and invests in your success.
• Performance-Based Rewards: Exceptional performance and meaningful contributions beyond the core expectations of the role may be recognized through discretionary performance-based bonuses.