Creative Manager

Plainview, NY (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 8 hrs ago

Job Summary

Own and lead GOAT USA's creative direction and campaign execution, managing a team to produce on-brand assets across digital and live channels while collaborating with Marketing, E-commerce, and Production.

  • Own the creative concept development and production workflow across campaigns.
  • Collaborate with Marketing and E-commerce to optimize assets for multi-channel launches.
  • Guide and develop the creative team to ensure timely, high-quality output.

Job Description

Responsibilities

  • Support the Creative Director in executing GOAT USA’s overall creative vision, brand identity, and marketing campaign strategies.
  • Manage the day-to-day development and execution of creative projects across digital, print, social media, email marketing, paid advertising, product launches, retail, and live events.
  • Translate creative concepts and campaign direction into visually compelling, brand-aligned marketing materials.
  • Develop and execute creative concepts, layouts, graphics, and other marketing assets that support campaign objectives and customer engagement.
  • Provide hands-on graphic design and creative support for priority campaigns and projects as needed.
  • Oversee creative workflows, project assignments, timelines, and deliverables to ensure work is completed accurately and on schedule.
  • Review creative materials and provide constructive feedback to ensure consistency, quality, and alignment with established brand guidelines.
  • Manage and mentor creative team members, providing daily guidance, creative feedback, and support for professional development.
  • Partner with the Creative Director to establish creative priorities, distribute workloads, and identify opportunities to improve team efficiency and execution.
  • Collaborate with Marketing to develop and execute creative assets for seasonal campaigns, promotions, product launches, and other marketing initiatives.

Requirements

  • Bachelor’s Degree in Graphic Design, Marketing, Advertising, or a related field preferred.
  • 5+ years of professional experience in graphic design, creative marketing, brand design, or a related creative field.
  • Experience within the apparel, fashion, retail, lifestyle, or consumer products industries preferred.
  • Strong portfolio demonstrating creative concept development, graphic design, branding, and marketing campaign execution across multiple channels.
  • Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, Premier, and/or CapCut.
  • Strong project management skills with the ability to manage multiple creative initiatives, deadlines, and deliverables.
  • Strong communication, leadership, and interpersonal skills with the ability to collaborate effectively across departments.
  • Excellent organizational and time-management skills with strong attention to detail.
  • Ability to work independently, take ownership of projects, and adapt to changing priorities in a fast-paced environment.
  • Proficiency in Microsoft Office Suite.

Benefits

  • Paid vacation and sick time
  • Health Insurance
  • 401(k)
  • DCA/ FSA account
  • Employee discount
  • And more
  • free lunch once a week
  • complementary drinks and snacks
  • generous discounts on all GOAT USA products
GOAT USA logo

GOAT USA

4.8 Glassdoor

GOAT USA is a dynamic and rapidly growing lifestyle and apparel brand founded in 2016 by childhood friends and co-founders Dylan McLaughlin, Rich Alfaro, and TJ Cristina. Inspired by the popular phrase “GOAT” or “Greatest of All Time,” the brand set out to bring this iconic expression to life through fashion, with its signature logo, Chuck the GOAT, at the heart of the brand’s identity. What started as a small idea in the basement of Rich’s grandfather has blossomed into a national sensation.From the very beginning, GOAT USA was built on a foundation of energy, passion, and a relentless drive to connect with people. By hitting the road and introducing themselves at live events such as street fairs, youth sports tournaments, and concerts, the team cultivated a loyal fan base and quickly grew its presence across the country.In just a few short years, GOAT USA has transformed into a thriving business that ships hundreds of orders nationwide daily. The brand has evolved from its initial lineup of t-shirts and hoodies to a comprehensive apparel collection catering to every member of the family.Today, GOAT USA boasts nine retail locations and a growing wholesale network that spans over 45 states. The brand’s message, "ordinary people do extraordinary things," resonates deeply with its passionate community, inspiring others to reach for greatness in all that they do. As the brand continues to expand and elevate its presence, the GOAT USA team is more focused than ever on climbing to the top of the apparel industry.With a culture of inclusivity and a strong commitment to positive energy, GOAT USA is an exciting place to work, grow, and help drive the brand’s ongoing success. Join us and be a part of the journey!

Founded in 2016
Plainview, New York, USA
124 employees (7 in marketing)
100% recommend to a friend

Salaries

Creative median pay in the United States

$110K/yr

Most pay falls between $83K and $155K. Based on 2,734 salaries.

See all GOAT USA salaries

Marketing Team

Marketing Team Size
3 (2% of company)
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
53.4K
Monthly Google Ads Budget
$782
Traffic Source Mix
Search
39.2%
Direct
52.8%
Referral
4.5%
Social
2.3%
Paid
1.1%

Headcount Trend

Current headcount: ~124
GOAT USA logo

Creative Manager

GOAT USA · Plainview, NY · On-site