Creative Strategist

Responsibilities

• Ideate and write conversion-driven scripts and briefs for new ads
• Storyboard new creative ideas using tools like Figma, ForePlay, Notion, and more
• Consistently create premium UGC ads for Meta, TikTok, YouTube, and other platforms
• Work with internal and 3rd-party production partners to create video, gif, and other types of formats for ads
• Organize UGC shoots with our creators
• Build quarterly creative roadmaps with a united vision across video, static, and landing pages - then execute in a timely manner
• Analyze performance data, come up with new ideas for big swings and iterations that can improve performance
• Build and present client-facing reports that help us make key creative decisions
• Improve our creative operations, enabling our creative resources to work more efficiently and produce higher quality creative
• Be the trusted strategic / creative lead for your clients

Requirements

• Bachelor’s degree or equivalent required
• 3-5 years of experience in a creative role at an e-commerce company or e-commerce-focused agency
• Experience with Figma is required
• Experience with Adobe Premiere, Adobe After Effects, and Adobe Animate is preferred
• Experience creating performance-driven ads for Meta, TikTok, Youtube
• Experience shooting UGC videos yourself for paid platforms is a plus
• Can-do attitude is a must; this is a start-up that requires you to wear many hats and deal with a certain level of day-to-day uncertainty
• Experience driving projects forward in design including websites, paid media, apps, and email is strongly encouraged