Creative Strategy Lead

Responsibilities

• Creative briefs that make the work better
• Translate brand and marketing briefs into creative briefs that give creatives a sharp idea and a clear territory.
• Own and evolve our creative brief process, and set the standard for what a good brief looks like at Gametime.
• Stay with the work from first brief to final cut, giving clear strategic feedback that holds the work to the idea.
• Close the loop: write up what we learn from the work in market so it makes the next brief better.
• Strategy for platforms and initiatives where we don't yet know what good looks like
• Develop the creative strategy for new and high-potential platforms across the Marketing org, such as CTV, Spotify and audio, Reddit and podcasts, with a clear view of what native creative looks like on each.
• Partner with channel leads, who own buying and targeting, so that creative approach and media plan are built together.
• Dig into initiatives where we want to raise the creative bar (i.e. creator-led content) and define what "better" means before we scale it.
• Design light-touch research or tests that tell us what's working and write up what we learn.

Requirements

• Taste and cultural judgment. 10+ years in creative strategy at an agency, a consumer brand, or a media, music, sports or entertainment company. You can show where your insight changed the idea, and you can tell a platform-native idea from a repurposed ad.
• Briefs that people use. You write clear, sharp creative briefs that creatives want to work from, and you can walk us from brief to work to result.
• You bridge brand and performance. You're comfortable with metrics, creative testing and the language of a growth team, and equally comfortable pitching a brand idea.
• AI amplifies your thinking and never replaces it. You use AI for tasks like synthesis, trend scanning and pressure-testing, but the point of view is your own.

Preferred

• Experience with strategy across formats and channels (i.e. CTV, audio and podcast, social)
• Experience with creator-led creative strategy
• Background in live entertainment, sports, music, theater, ticketing or marketplaces
• Experience mentoring junior talent or directing freelance strategists, with or without formal reports