Creative Manager, Brand & Content Systems

Responsibilities

• Lead the development, refinement, and approval of customer-facing marketing copy, visual concepts, and creative assets utilizing approved AI-assisted content development tools to deliver high-quality, on-brand content at scale.
• Manage Marketing-owned creative production systems, workflows, and content operations.
• Manage intake, prioritization, resource allocation, and assignment of creative production requests across Murphy USA and QuickChek initiatives.
• Lead DAM governance including asset taxonomy, tagging standards, rights management, metadata standards, and asset organization.
• Direct the development of AI-assisted creative assets across email, digital advertising, loyalty, mobile app, and emerging marketing channels.
• Establish standards for AI-generated copy, imagery, brand expression, and content quality.
• Review, approve, and quality-assure AI-assisted creative output to ensure alignment with brand standards and business objectives.
• Develop and maintain prompt libraries, creative frameworks, modular templates, and reusable content systems that support scalable content creation.
• Serve as the functional creative lead for internally produced assets across Murphy USA and QuickChek.
• Coordinate creative production activities across internal teams, technology partners, agencies, and external vendors.

Requirements

• Equivalent to a four-year degree in Marketing, Communications, Design, Business, or related field.
• Five or more years of experience in creative operations, content production, marketing technology, creative development, digital asset management, or related areas.
• Experience directing creative development, copy development, brand communications, visual storytelling, or content strategy.
• Experience managing creative workflows, intake processes, prioritization, resource allocation, and cross-functional projects.
• Demonstrated ability to leverage AI-enabled tools to generate, evaluate, refine, and scale creative assets.
• Strong understanding of brand governance, content systems, and creative quality standards across digital marketing channels.
• Working knowledge of DAM platforms, workflow automation tools, creative production software, and AI-enabled content creation technologies.
• Strong project management, organizational, and communication skills.
• Experience collaborating with agencies, technology vendors, and external creative partners.
• Advanced software skills: PowerPoint, Excel.