Creative Director

Responsibilities

• Lead the idea: Set a strong creative direction from the first spark through the finished work. Identify the human insight, cultural tension, or unexpected opportunity that gives an idea the potential to travel.
• Think earned-first: Create ideas designed to generate attention, conversation, and participation—not simply fill a channel. Bring a strong understanding of how media, creators, communities, and culture can help an idea break through.
• Work across disciplines: Partner with strategy, account, media relations, social, and analytics teams to shape integrated ideas and make sure they’re grounded in both audience insight and real-world opportunity.
• Guide the work and the team: Give clear, constructive creative direction and help teams sharpen their thinking, raise the craft, and stay focused on what makes the idea matter. You’ll be hands-on when the work calls for it, whether your background is art or copy.
• Stay close to culture: Keep an eye on platforms, subcultures, emerging media, and the conversations shaping the news cycle. Bring relevant signals and insights to the work, not trends for trend’s sake.
• Make the case: Present ideas with clarity and conviction, helping colleagues and clients understand not only what the work is, but why it has the potential to earn attention.

Requirements

• Creative leadership: 7–10+ years of experience in art direction, design, copywriting, or creative leadership, with a portfolio that demonstrates strong concepts and high-quality execution.
• Earned-first experience: A track record of developing or leading earned-led campaigns, with a clear understanding of what makes an idea newsworthy, shareable, and relevant beyond paid placements.
• Conceptual strength: The ability to find a compelling, original idea—and shape it into work that can connect with people and move across platforms.
• Cultural curiosity: You keep up with people, platforms, creators, communities, and conversations, and know how to distinguish a meaningful insight from a passing trend.
• Collaborative leadership: You’re comfortable guiding multidisciplinary teams, making the work better through thoughtful direction, and adapting your approach to the needs of a project.
• Craft in your discipline: If you’re an art director or designer, you bring a strong visual point of view and fluency in the tools needed to bring ideas to life. If you’re a copywriter, you bring range—from a scroll-stopping caption to a compelling script or a platform-defining narrative. In either case, you know when the idea needs to be made, written, presented, or rethought.
• Freelance flexibility: You can get up to speed quickly, build trust with teams, and bring focus and momentum to the work.
• A sense of humor: If you can’t laugh at yourself—or at least at the internet—we may not be your people.