Creative Director, Visual Storytelling

Lewes, DE (On-site)

$149K/yr – $299K/yrSenior Level15+ years expFull time

Posted 3 days ago

Job Summary

Own Abbott's internal visual storytelling team, driving brand focused film, motion, and photography across platforms; oversee quality, set standards, develop talent, and partner with social/digital teams on high-volume productions.

  • Lead and mentor cross-disciplinary teams to deliver high-volume, on-brand productions
  • Set craft standards for vertical and opening sequence storytelling
  • Oversee budgets, freelancers, and on-set operations to maintain quality at scale

Job Description

Responsibilities

  • Lead Abbott's internal visual storytelling team, spanning video, motion graphics, and photography, and own the creative quality of the work across all of it.
  • Review treatments, edits, and final work; hold the quality bar on everything that ships.
  • Act as the senior creative voice on visual storytelling across Abbott, helping brand teams figure out when film, motion, or photography is the right tool and how to use it well.
  • Direct and shoot priority productions: patient stories, brand films, executive content.
  • Lead on set and model the craft, from documentary interviewing to cinematography, so the whole team levels up.
  • Guide post through edit, color, sound, and motion design.
  • Lead the motion GFX and photography team(s): set one visual language across film, motion, and stills, with the same documentary honesty throughout.
  • Develop editors, animators, and photographers with the same hands-on coaching as the film side.
  • Every platform gets its own edit, designed at the treatment stage, never cut down after the fact.
  • Set craft standards for vertical and sound-off viewing, including how stories open in the first two seconds.

Requirements

  • Experience running an in-house video studio for a major healthcare brand: leading a team, setting standards, and delivering high volume across business lines (portfolio required)
  • 15+ years as a working director and cinematographer, including founding and running a production company for national brands
  • Deep documentary craft: interviewing real people, finding true moments, building emotion without a script
  • Experience leading multidisciplinary creative teams, including editors, motion designers, and photographers
  • Experience making platform-specific edits and working with social teams on content built for the feed
  • Comfortable in regulated healthcare review
  • Strong presenter who can sell creative to senior leadership

Benefits

  • Career development with an international company where you can grow the career you dream of
  • Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
  • An excellent retirement savings plan with high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree
  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune
  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists
Abbott logo

Abbott

3.8 Glassdoor

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and www.facebook.com/AbbottCareers, on Instagram @AbbottGlobal, and on X @AbbottNews.We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.Terms of Use: https://www.abbott.com/social-media-terms-of-use.htm

Founded in 1940
North Chicago, Illinois, USA
161K employees (6,303 in marketing)
71% recommend to a friend
81% CEO approval

Salaries

Posted range

$149K/yr – $299K/yr

Taken straight from the job posting.

Creative median pay in the United States

$109K/yr

Most pay falls between $83K and $155K. Based on 2,571 salaries.

See all Abbott salaries

Funding

Total Funding
$20B
Last Raise
$20B
Post IPO Debt, 7 days ago

Funding History

  • Mar 2026
    Post IPO Debt • $20B
  • Mar 2011
    Post IPO Debt • $100K
  • Mar 2009
    Post IPO Debt • $6.7M

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$98.1K
Traffic Source Mix
Search
41.6%
Direct
41.4%
Referral
14%
Social
0.9%
Paid
2.1%

Headcount Trend

Current headcount: ~160.9K
Abbott logo

Creative Director, Visual Storytelling

Abbott · Lewes, DE · On-site