Creative Director - TWITCH LAB - Burson

Responsibilities

• Creative Vision & AI Innovation: Set a new Creative Benchmark: Champion and define the creative standard for the TWITCH LAB, blending technology with earned-first human storytelling.
• Rapid-Response Concepting: Lead creative concepting under compressed timelines, driving the production of rapid-response variants across digital, social, video, and executive communications channels.
• Oversight of Function and Execution: As a new concept, the Creative Director will oversee the proper use of the Twitch Lab while also tending to the work itself, creating a culture of creatives that seeks to define a new way of corporate story-telling at speed and scale.
• Governance & Quality Control: Brand Integrity & Compliance: Ensure all outputs uphold client brand standards, visual consistency, and legal/IP compliance.
• Ethical AI Leadership: Champion responsible AI workflows, implementing rules for executive likeness protection, synthetic media disclosures, and client data security.
• Leadership & Stakeholder Consultation: Executive Client Counsel: Present creative concepts and scenario-tested options confidently to C-suite executives, client leaders and internal partners.
• Team Leadership & Mentorship: Manage, direct and mentor a multidisciplinary studio team (writers, designers, editors, producers), fostering an environment of continuous learning, experimentation, and speed.
• Agency Cross-Collaboration: Integrate the LAB’s output seamlessly with Burson’s broader Creative, Strategy, and Insights & Intelligence (I&I) practices.

Requirements

• 8–10+ years of progressive creative leadership experience within an agency, production studio, or corporate communications environment.
• AI Competency: Experience and knowledge of generative AI creative tools (text, image, video, voice, and workflow automation).
• Reputation & Crisis Savvy: Proven track record of developing high-stakes corporate messaging, crisis responses, executive decks, and brand reputation campaigns.
• Portfolio of Excellence: A strong portfolio showcasing innovative visual and narrative campaigns, high-end content execution, and creative leadership.
• Agile Leadership: Exceptional ability to remain calm and decisive under high pressure, leading teams effectively during hour-one breaking news events.
• Strategic Thinker: Ability to bridge data-driven intelligence with creative execution that earns attention and protects client reputation.

Benefits

• We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome