Creative Director of Marketing at The St. Joe Company

Responsibilities

• Creative Strategy & Brand Leadership
• Develop and execute creative strategies aligned with the Company's marketing objectives, business priorities, and brand positioning.
• Establish and maintain corporate and affiliated brand standards, visual identities, messaging, and creative guidelines across all business segments.
• Lead creative development of integrated marketing campaigns that strengthen brand recognition, customer engagement, lead generation, and revenue growth.
• Ensure brand consistency while preserving the unique identity and market positioning of individual properties and businesses.
• Identify emerging creative trends, technologies, and opportunities to enhance brand differentiation and competitive positioning.
• Content Strategy, Storytelling & Creative Production
• Direct creative content strategy and creative production across photography, video, graphic design, digital media, advertising, print, websites, and experiential marketing.
• Develop compelling brand narratives that showcase the Company's properties, destinations, communities, lifestyle, and customer experiences.
• Oversee photography and video production, including creative concepts, art direction, production, and final execution.

Requirements

• Preferred Education: Bachelor's degree in Marketing, Graphic Design, Advertising, Communications, Fine Arts, or a related discipline.
• Equivalent professional experience with a demonstrated record of creative leadership may be considered.
• 5+ years of progressive experience in creative direction, brand development, advertising, design, or integrated marketing preferred.
• Minimum of 3 years of experience leading creative teams, agency relationships, or complex creative programs preferred.
• Demonstrated experience directing creative strategy and execution across multiple brands, business units, or market segments.
• Experience within hospitality, luxury lifestyle, real estate development, resort operations, private clubs, or destination marketing strongly preferred.
• Experience working within a corporate marketing environment or multi-brand organization preferred.

Preferred

• Creative Vision & Brand Expertise: Exceptional creative vision with expertise in brand strategy, visual storytelling, design, photography, videography, and integrated marketing.
• Technical & Digital Capabilities: Advanced proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, and related design applications.
• Leadership & Business Acumen: Proven ability to lead creative teams, manage external agencies, and foster collaboration across multiple business units.
• Strong strategic thinking and business acumen, connecting creative initiatives to brand equity, customer engagement, and financial performance.