Creative Director, Creative Development

Responsibilities

• Lead the creative development of shopper marketing and retail activation programs across national and regional retail environments.
• Develop breakthrough creative concepts for in-store campaigns, seasonal programs, retail promotions, point-of-sale materials, displays, sampling initiatives, and commerce marketing experiences.
• Translate shopper insights, retail objectives, and brand strategies into compelling creative solutions that influence purchase decisions at shelf and in-store.
• Oversee creative execution from concept through production.
• Partner closely with account, strategy, production, and experiential teams.
• Provide creative leadership for POS materials, retail displays, shopper campaigns, experiential activations, merchandising assets, retail toolkits, and commerce channels.
• Direct and mentor art directors, designers, photographers, illustrators, and production partners.
• Act as a player-coach while leading a growing team.

Requirements

• 10+ years of experience in advertising, shopper marketing, retail marketing, commerce marketing, or integrated agency environments.
• Proven experience leading shopper marketing, retail marketing, POS, and in-store activation programs.
• Beverage alcohol experience strongly preferred; CPG experience highly relevant.
• Strong portfolio showcasing retail, shopper, commerce, experiential, and integrated campaign work.
• Experience developing creative for retail environments and omnichannel experiences.
• Outstanding visual storytelling, conceptual thinking, and presentation skills.
• Experience managing and mentoring multidisciplinary creative teams.

Preferred

• Retail/shopper marketing agency experience.
• Experience supporting beverage alcohol brands sold through retail channels.
• Experience across experiential marketing, sampling programs, and retail activations.
• Experience directing creative across physical retail and digital commerce touchpoints.

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave