Creative Director

Responsibilities

• Evolve the brand
• Own the creative identity of Corporate Natalie: voice, character, recurring formats and what the brand will and won't do
• Provide a POV on how the character evolves as Natalie's life and audience change, without losing what people came for
• Help build Corporate Natalie into a media network: develop series, formats and talent that don’t depend on Natalie being on camera, and build the systems that let the brand grow beyond her while engagement deepens
• Protect tone across organic content, brand partnerships and new formats
• Build the social strategy
• Set platform-by-platform strategy: what goes on Instagram, TikTok, LinkedIn, YouTube, Threads, and emerging channels, and why each platform earns its place
• Build and own a content calendar that balances evergreen series, reactive/trend content and sponsored work
• Spot trends early and judge which ones fit the brand, rather than chasing all of them
• Set affiliate and monetization strategy (ShopMy, LTK, Amazon Storefront and other platforms): what fits the brand, where it shows up in the content mix, and how it's performing. Day-to-day storefront management sits with the team.

Requirements

• 8+ years in creative, content or brand roles, with at least 3 years leading creative direction
• A strong writer first: you can produce a sharp script, hook or caption yourself, not just review them
• A track record of building social strategy from scratch for a brand, creator or media company, with results you can point to
• Experience managing creative people
• Fluent in how each platform works today; you're online and you can tell a trend worth riding from one worth skipping
• Comfortable with platform analytics and able to explain how data changed a creative decision you made
• Grounded judgment and a calm presence: a senior partner to Natalie who can push back and bring perspective

Preferred

• Comedy writing background: sketch, improv, late-night, satire or comedic branded content
• Creator-economy experience, especially running a personality-led brand
• Experience shaping sponsored content with brand partners
• Strong short-form and long-form video editing skills (you will likely be managing an editor, but will likely need to step in from time-to-time and edit content yourself)