Creative Director-Copywriting

New York City, NY (Hybrid)

$100K/yr – $230K/yrSenior LevelFull time

Posted 9 hrs ago

Job Summary

Lead and shape premium luxury campaigns for Lincoln, owning executive client relationships, guiding a high-end creative team, and overseeing end-to-end production from concept to delivery.

  • Own executive client relationships and sell elegant creative ideas to senior leadership.
  • Architect and maintain a sophisticated brand voice across channels.
  • Oversee production pipelines ensuring on-time, high-quality delivery.

Job Description

Responsibilities

  • Drive new business growth by leading creative development, conceptualizing breakthrough campaign ideas, and delivering high-impact pitch presentations to prospective clients.
  • Architect the voice of luxury across all channels, establishing a highly sophisticated, emotionally resonant copy standard for Lincoln and emerging accounts.
  • Set the creative and copy standard for brand-level storytelling, ensuring all work is culturally relevant, premium, and perfectly aligned with upscale consumer expectations.
  • Lead and mentor a collaborative, tight-knit team of copywriters and art directors, fostering a culture of high-end creative curiosity, craftsmanship, and growth.
  • Own executive client relationships , confidently articulating, defending, and selling big, elegant creative ideas to senior leadership and luxury brand stakeholders.
  • Oversee production pipelines from initial brainstorming sessions through to final execution, ensuring projects are delivered on time and to the highest quality standards.

Requirements

  • Must be prepared to work in New York City , operating comfortably in our hybrid structure ( 3–4 days on-site in our NY agency & 1–2 days offsite).
  • An exceptional, award-winning portfolio showcasing comprehensive 360-degree Tier 1 campaigns, masterful copywriting craft, and deep experience in the luxury, premium, or automotive sectors .
  • Proven experience leading pitches and successfully winning high-end new business accounts within an advertising agency setting.
  • Strong leadership skills with a track record of managing, inspiring, and protecting creative talent in a fast-paced environment.
  • Excellent communication skills , with the natural ability to command a room, tell a compelling brand story, and mentor junior talent.

Benefits

  • robust medical and generous vacation plans
  • access to the WPP benefits program
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VML

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VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.

Founded in 2024
New York, New York, US
33K employees (8,368 in marketing)
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Salaries

Posted range

$100K/yr – $230K/yr

Taken straight from the job posting.

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Creative Director-Copywriting

VML · New York City, NY · Hybrid