Director of Copy

Responsibilities

• Strategic Content Leadership
• Drive overarching content storytelling strategy and content architecture across all channels and touchpoints, ensuring brand voice consistency while balancing global brand standards with local market relevance
• Develop scalable content frameworks that support the company's growing multibrand architecture, ensuring each brand maintains its distinct voice and positioning while leveraging shared operational efficiencies
• Copy Team Leadership & Development
• Lead and develop a high-performing copy team including brand copywriters, product copy editors, and specialized writers for indirect partnerships, physical retail environments, and multiple sub-brands
• Provide strategic copy direction, performance feedback, and career development opportunities while managing workload distribution and resource allocation across multiple concurrent projects
• Leads team with accountability for business outcomes, promoting solution-sharing and inspiring the broader team/function with a vision aligned with organizational values
• Innovation & Operational Excellence
• Champion the adoption of emerging tools and technologies, including AI-powered content solutions, to drive efficiency, consistency, and global scalability. Identify opportunities to streamline workflows, automate repetitive tasks, and enhance creative output through strategic tool implementation while maintaining brand quality and authentic voice
• Relationship Building & Partnership Development

Requirements

• 14+ years of experience leading copy, content, or brand storytelling functions at scale, preferably within a multi-brand, omnichannel retail or e-commerce environment
• Strong leadership capabilities with a track record of building, developing, and managing high-performing creative teams across diverse content disciplines
• Deep expertise in brand voice development, content strategy, and storytelling across digital, retail, and customer experience touchpoints
• Demonstrated ability to translate business goals into impactful content strategies that drive engagement, conversion, and brand differentiation
• Experience partnering cross-functionally with merchandising, marketing, digital, UX/UI, and product teams to deliver integrated customer experiences
• Strong operational mindset with experience implementing workflows, editorial standards, and scalable processes that balance quality and speed
• Familiarity with SEO, e-commerce content optimization, and performance-driven copy strategies informed by data and customer insights
• Experience working with global teams, including localization strategies and maintaining brand consistency across international markets
• Curiosity and openness to innovation, including leveraging AI and emerging technologies to enhance content creation and efficiency
• Strong communication, influence, and stakeholder management skills, with the ability to align teams and drive clarity across complex organizations

Benefits

• Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review process
• Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members, and 85%+ employer-paid premiums for other coverage tiers that include dependents
• Up to $2,000 annual funding toward HSA accounts
• Medical, transit, dependent care FSA
• Infertility coverage offered on all medical plans
• Generous parental leave program and flexible return options
• Company-paid life and AD&D insurance
• Company-paid short and long-term disability insurance
• 401(k) with dollar-for-dollar company match up to $4,000 per calendar year
• Employee Assistance Program (EAP) and other mental health and wellness perks