Creative Director, Campaigns

San Diego, CA (Remote)

$162K/yr – $223K/yrSenior Level15+ years expFull time

Posted 5 hrs ago

Job Summary

Own the creative direction for global campaigns, leading teams and partnerships to build brand and demand; translate complex tech into compelling headlines for technical and business buyers; collaborate across strategy, briefs, and performance to optimize digital creative; challenge the category to ensure distinctiveness; stay hands-on when needed; align with cross-functional teams to set the creative vision and understand the wider enterprise software conversation.

  • Owns global creative campaigns and cross-functional teams
  • Translates platform and AI into clear, buyer-ready messaging
  • Ensures differentiation by testing against the category

Job Description

Responsibilities

  • Lead teams, contractors, and partners to build campaigns that build brand and generate demand, in market, around the world.
  • Translate complex platform, data, and AI capability into headlines and territories that hold up in front of technical and business buyers alike.
  • Partner with strategists on the brief process, and with stakeholders to optimize digital creative against real in-market performance.
  • Pressure-test every idea against the competitive set – know the category, and make sure our work never sounds like anyone else's.
  • Still hands-on, still making the work yourself when it counts.
  • You'll work with a cross-functional team of art directors, writers, brand managers, and designers to set the creative vision and execute at the highest level, and you'll do it knowing exactly what the rest of the enterprise software category is saying – so ours never sounds like it.

Requirements

  • 15+ years in the creative industry, including at least 5 years leading integrated, digital-first campaigns in-house, with a portfolio that shows work for modern technology or B2B brands
  • Set the creative vision grounded in brand truth, product truth, and customer insight.
  • Lead teams, contractors, and partners to build campaigns that build brand and generate demand, in market, around the world.
  • Translate complex platform, data, and AI capability into headlines and territories that hold up in front of technical and business buyers alike.
  • Partner with strategists on the brief process, and with stakeholders to optimize digital creative against real in-market performance.
  • Pressure-test every idea against the competitive set – know the category, and make sure our work never sounds like anyone else's.
  • Comfortable reading a product spec, a roadmap, or an analyst report and coming out the other side with a concept.
  • Strong presenter, able to sell big creative thinking to senior executives across the org.
  • Experience in B2B – ideally enterprise SaaS, cloud, or platform technology – where the product is technical and the buyer is a committee.
  • Still hands-on, still making the work yourself when it counts.

Benefits

  • Health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.
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ServiceNow

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ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow. For more information, visit www.servicenow.com.

Founded in 2004
Santa Clara, CA, US
32K employees (2,162 in marketing)
89% recommend to a friend
97% CEO approval

Salaries

Posted range

$162K/yr – $223K/yr

Taken straight from the job posting.

See all ServiceNow salaries

Funding

Total Funding
$83.7M
Last Raise
$11M
Post IPO Equity, 3 years ago

Funding History

  • Dec 2022
    Post IPO Equity
  • Mar 2012
    Private Equity • $11M
  • Feb 2012
    Private Equity • $17.9M

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Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
39.6%
Direct
49.8%
Referral
7.1%
Social
2.1%
Paid
1.3%

Headcount Trend

Current headcount: ~31.3K

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Creative Director, Campaigns

ServiceNow · San Diego, CA · Remote