Responsibilities

• Creative Strategy: Lead high-tempo creative strategy and direction for full-funnel ad programs, typically Meta and TikTok, but also YouTube, Amazon, and Display Platforms. You own the creative end-to-end: concept, testing, and iteration, not just strategy-setting.
• Organic Social: You may also lead organic content strategies for Instagram and TikTok by owning content pillars, creative direction, briefing, and performance measurement.
• Short Form Video Expert: Deliver expert advice, concepts, directions, and briefs to sell products and services through short-form video.
• Data Analysis: Translate client’s marketing strategy and performance data into clear, compelling ad concepts (This includes using metrics like thumb-stop rate, hold rate, and clickthrough rate. You’re super comfortable adapting creatives to impact these metrics.)
• Cross-Team Collaboration: Brief Designers and Editors on the creation of assets including static ads, animations, mobile-first videos, and storyboards for short-form content. You’re capable of jumping into shape up a design in Figma or whip up an ad yourself without concern, if need be. This isn’t the role for strategy-only folks.
• Executive Presentation: Present creative work to stakeholders and clients with clarity, confidence, and strategic rationale.
• Performance Iteration: Monitor performance data in collaboration with the marketing team to inform creative iterations and improve results over time.
• Operations: Design and implement scalable processes, systems, and testing frameworks that raise the quality and speed floor as the department grows in headcount and account volume.
• Team Building: Mentor and upskill strategists against a defined methodology. Shape the agency’s approach on creative strategy and document a point of view on how testing, concepting, and creative decision-making should work at Darkroom.

Requirements

• 2+ years in a Director-level or equivalent leadership role, with experience leading creative strategy, managing teams, and driving performance marketing results.
• 4+ years of creative strategy work on performance ad programs, with specific focus working on short form video and statics. If you have not made any short-form video or driven creative strategy on Meta, this role is not for you.
• A digital portfolio showcasing performance ad work that includes short-form video, motion, and statics. Examples of what you did to impact metrics like hold rate or CTR. Evidence of strong creative diversity that includes both highly designed and low-fidelity creative.
• You can storyboard, cut, and ship ads. You can jump into Figma to fix hierarchy and pacing, and into Photoshop or Illustrator to polish assets. Strategy-only folks will not be a fit.
• You speak in hooks, angles, and metrics. You know thumb-stop rate, 3-second hold, hook retention, CTR, and CPA, and you use them to decide what to test next.
• You already use tools like Claude, Midjourney, Perplexity, Icon, Runway, or similar to increase speed and volume. You have shipped ads with AI-assisted elements, not just experiments.
• You’re an excellent communicator, both in writing and when presenting to clients. You give crisp, actionable feedback to designers and editors and know how to navigate pushback from clients
• You can turn vague goals into testable concepts, track results, and call the next iteration without hand-holding.
• Comfortable in Figma including Auto Layout, components, and systems. Strong in Adobe Creative Suite.

Benefits

• Unlimited PTO + US holidays: Rebooting is part of the work. Take the time you need to stay sharp.
• Remote-First Culture: Many roles are fully remote. Employees based in or near our New York or Lisbon HQs are expected to work hybrid with weekly in-office time. Hub locations include the Brazil and Spain.
• Health & Wellness: Company-sponsored medical, dental, and vision coverage.
• Finances, growth, and retirement: Darkroom offers a robust 401(k) program with company match and profit-sharing opportunities to help you save and grow as the company grows.
• Parental Leave: Flexible parental leave to support new parents during this important transition.
• Growth: Our interdisciplinary model gives every Darkroomer exposure far beyond their core role. Grow your skills, expand your influence, and stay at the forefront of the industry.