Responsibilities

• Lead creative strategy and concept development for priority client assignments, integrated campaigns, and new business pursuits.
• Turn business objectives, audience insights, and cultural tensions into sharp strategic platforms and original activation ideas.
• Lead brainstorms and working sessions, helping teams generate, evaluate, and strengthen ideas against the brief.
• Build clear activation ecosystems that demonstrate how a central idea can scale across experiential, sponsorship, content, social, and other consumer touchpoints.
• Shape presentation narratives, strategic frameworks, manifestos, taglines, messaging systems, and high-impact pitch materials.
• Lead senior client conversations and confidently present strategic and creative recommendations to C-suite audiences.
• Guide and elevate the work of junior strategists, writers, and cross-agency collaborators through clear, constructive creative direction.
• Own the editorial direction of quarterly trend reports, category-specific insights, and external thought leadership.
• Help build the team’s creative process, including briefing tools, brainstorm structures, templates, review standards, and shared resources.
• Move fluidly between long-term brand thinking, fast-turn pitches, and hands-on creative execution.

Requirements

• 8+ years of experience across creative strategy, copywriting, brand experience, advertising, or integrated marketing.
• A portfolio demonstrating strong conceptual thinking, strategic storytelling, and campaign or activation ideas, not only finished copy.
• Experience developing experiential, sponsorship, sports, entertainment, or culturally relevant brand work.
• Proven ability to lead high-stakes pitches and present confidently to senior clients.
• Exceptional writing and editing skills across strategic, emotional, and highly practical communications.
• Experience guiding junior contributors and elevating cross-functional creative work.
• Comfortable working with ambiguity, shifting priorities, and the pace of a growing, entrepreneurial organization.