Responsibilities

• The Creative Director is responsible for the company’s internal and external creative and brand strategy. The right candidate will balance design chops with brand vision. Team leadership, cross-departmental collaboration, and the ability to complete design tasks are all foundational expectations. You should be open, thoughtful and constructive in giving and receiving feedback.
• 1. Onboarding and Integration a. Familiarize with companies mission, values, services, and existing brand assets. b. Build relationships with team members and key stakeholders.
• 2. Initial Assessment: a. Conduct a thorough review of current branding and creative processes. b. Identify immediate opportunities for improvement.
• 3. Understand company culture and brand positioning.
• 4. Actively engage in meetings and collaborative sessions.
• 5. Communicate effectively with team members and stakeholders.
• 6. Brand Story and Guide Development a. Present a refined brand story that aligns with company goals and resonates with the target audience. b. Complete the comprehensive brand guide and initiate its implementation.
• 7. Messaging Strategy a. Develop a cohesive messaging strategy and begin applying it across key channels.
• 8. Process Improvements: a. Implement enhancements to the creative services process to increase efficiency.
• 9. Booth and Print Strategy Revamp a. Create designs and plans for the updated booth and print materials.

Requirements

• Bachelor’s degree in graphic design, Marketing, Communications, or a related field.
• Minimum of 7 years of experience in a creative leadership role, preferably within health care or related industries.
• CPR certification preferred.
• Strong portfolio demonstrating expertise in brand development and creative direction.
• Expertise in Adobe Creative Suite and Figma or similar platforms
• Excellent communication, project management, and team leadership skills
• A deep understanding of brand systems, hierarchy, media, and creative execution at scale
• Advanced illustration, layout, color theory, and typography skills
• Conceptual thinking with a proven track record translating strategy into visually compelling, on-brand storytelling
• Robust understanding of UX/UI/CRO best practices