Responsibilities

• Develop further the brand's identity and positioning in the market through tone, storytelling, and visuals across all channels
• Lead creative campaigns end to end, from concept through production and launch
• Build creative systems and templates that enable the team to produce on-brand work at scale
• Use data and analytics to inform creative briefs and measure brand impact, adjusting based on what works
• Partner with growth, product, marketing, and local market leaders to align creative with business priorities
• Track brand adherence and health, and report visibility to leadership
• Ensure brand and creative meet responsible-gambling and regulatory requirements across all markets
• Lead and grow a high-performing creative team

Requirements

• 10+ years in brand & creative strategy, marketing leadership, or brand architecture roles, with experience leading or redefining global brand systems
• Proven ability to collect and synthesize complex brand and research input into actionable frameworks
• Strong qualitative and quantitative brand research experience (player insights, market trends, positioning validation)
• Exceptional communication and facilitation skills
• Demonstrated experience balancing creative vision with operational process and governance

Preferred

Benefits

• Competitive salary
• Premium Health insurance
• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space