Company overview

Betty is an entertainment company innovating at the intersection of real money online casino and casual mobile gaming. At Betty, we are creating a new model for the online casino experience. We’re changing gambling for good. We offer a uniquely transparent way for players to relax, unwind and have fun in a safe and supportive environment. We are accessible, fair and inclusive, and we are just getting started.We aren’t just another online casino. We are a community of like-minded individuals who enjoy gaming and want to experience the thrills of life but in an ethical and transparent way. No gimmicks. No gotchas. No bots. We are real people, looking out for our players and ensuring they have the safest, most exciting experience possible.Learn more about what we do at:https://betty.ca/https://boards.greenhouse.io/bettyjobboard
Founded in 2022
Toronto, Ontario, USA
256 employees
29% recommend to a friend
20% positive business outlook

Salaries

Typical salary range

$178,000 – $226,710

/ yr

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People

Marketing team tenure

Median tenure

7 years

Avg experience

13 years

Across 2 marketing employees

Hiring activity

Open marketing jobs over time

10 open now

Headcount trend

Company growth over the last 12 months

Headcount +75.3% year over year

Funding

Total funding

$10.5M

Last raise

$3.7M

Seed, 2 years ago

Funding history

Jan 2024

Seed Round Betty · $3.7M

May 2023

Seed Round Betty

Feb 2023

Seed Round Betty · $5M

Mar 2022

Pre Seed Round Betty · $1.8M

Audience

Monthly website visitors
6.5M
Month over month0%
Quarter over quarter0%
Top sourceDirect (37.1%)
Ad budget per month$127.4
Average search rank52
Traffic source mix
Direct
37.1%
Search
19.9%
Referral
6.5%
Social
2.7%
Paid referral
0.3%

LinkedIn followers

Follower count and growth

Total followers

7.6K

12-mo growth

+91.5%

Monthly growth

+17.1%

News

Links