Corporate Marketing Specialist

Responsibilities

• Assist in executing key marketing initiatives by leveraging expertise in areas such as campaign optimization, advertising strategies, direct marketing, and website messaging and design to enhance user engagement and drive results.
• Assist with the analysis of marketing data, including campaign results, conversion rates, traffic, etc, in order to improve future marketing strategies and campaigns.
• Oversee production and dissemination of marketing collateral, across multiple marketing channels.
• Assist in maintaining and growing the company’s social media presence, drafting posts, scheduling content, monitoring engagement, and tracking performance analytics.
• Conduct necessary market research to stay up to date with markets and trends relevant to the brands for ensuring market competitiveness, and campaign and promotion relevancy.
• Maintain awareness on best practice marketing techniques/tools to achieve successful campaigns and promotions.
• Support paid campaigns, including assisting with the execution and monitoring of paid advertising initiatives across digital channels.
• Performing other duties when needed.

Requirements

• Bachelor’s degree in business, communications, marketing, or a related field.
• 3 or more years of marketing experience (digital and traditional) in a corporate, or agency environment preferred.
• B2B marketing experience preferred.
• Experience using marketing data analytics and tools.
• Outstanding communication (verbal and written), interpersonal and presentation skills.
• Excellent multi-tasking, organization, and time-management skills, with the ability to prioritize tasks.
• Proficiency in social media management tools (e.g., Hootsuite, Sprout, Meta Business Suite, Birdeye, or similar).
• Experience working with, or exposure to, marketing software (Adobe, Canva, Marketing Automation, ESP, CRM, etc) and applications (Web Analytics, Google AdWords, etc) preferred.
• Experience in copywriting and graphic design.
• Creative and analytical thinking for problem-solving.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Tuition reimbursement
• Vision insurance