Property Marketing Specialist - Barrett & Stokely Corporate

Responsibilities

• Responsible for the execution of property-level marketing strategies across our multifamily portfolio, coordinate and complete digital updates, advertise listings, signage, collateral, photography, promotions, property launches, and other marketing initiatives from request through completion.
• Coordinate website updates, listing and ILS changes, and feed or syndication issues with vendors.
• Maintain Google Business Profiles and support SEO, AEO/ILS optimization, digital advertising, and social content.
• Keep property information, floor plans, interactive site maps, photography, promotions, and collateral materials accurate, current, and on brand.
• Coordinate signage projects, property photography and videography.
• Support property launches, acquisitions, lease-ups, renovations, and transitions.

Requirements

• High school diploma or GED required.
• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• Must have three (3) years of marketing, project coordination, property management, real estate, hospitality, or agency experience, ideally across multiple locations or concurrent projects.
• Knowledge of multifamily property management, leasing, and Fair Housing; experience with Entrata or a similar system.
• Familiarity with Google Analytics, Google Business Profile, Google Ads, ILS platforms, PPC advertising campaigns and SEO/AEO concepts.
• Working knowledge of digital marketing, websites, online listings, social media, and marketing asset management.
• Proficiency in Microsoft Office; Adobe Creative Suite or Canva a plus.
• Strong organization, attention to detail, and written and verbal communication.