Corporate Marketing Specialist - Equipment Photography

Responsibilities

• Travel frequently among all five Indiana store locations throughout the workweek. Plan visits around equipment availability, sales and auction deadlines, weather, and changing business priorities.
• Work with sales staff, Store Managers, Corporate Sales Managers, and lot coordinators, where applicable, to locate and identify equipment requiring photographs, confirm stock numbers, and prioritize incoming or previously undocumented inventory.
• Use Sedona trade notifications and the weekly inventory list of equipment not yet advertised to build and track photography tasks. Coordinate with the appropriate ordering staff for new equipment needing photographs.
• Plan store visits in advance and contact the location's Service Manager(s) with the specific equipment needing cleaning and preparation, the scheduled photography date, and the deadline to have it ready. Allow adequate preparation time and confirm readiness before traveling so photographs can be completed efficiently upon arrival. Coordinate with sales staff to confirm equipment locations and track photography completion.
• Personally drive and reposition equipment, from large agricultural machines to small lawn and garden units, from its current location to a suitable photography area on the same lot and return it to the designated location afterward.
• Complete required equipment-specific training and demonstrate safe operation before independently moving a machine. Follow company procedures, manufacturer guidance, and site traffic rules; obtain assistance when equipment condition, unfamiliar controls, visibility, or clearance makes a move unsafe.
• Choose staging locations with adequate clearance, suitable light, and uncluttered backgrounds. Coordinate equipment readiness with store personnel and promptly notify Service if equipment does not operate properly.
• Use a smartphone to capture sharp, well-lit, consistently framed photographs that meet company standards for online advertising, customer quoting, and auction listings.
• Capture complete equipment views and relevant details, including front, rear, both sides, operator station or cab, controls, hour meter, tires or tracks, attachments, identification plates, and visible wear or damage as applicable.
• Accurately show equipment condition. Review photos before leaving the location and retake blurred, dirty, incomplete, poorly lit, or obstructed images. Do not use editing or AI to conceal damage, change features, or misrepresent condition.

Requirements

• Demonstrated ability and confidence to safely operate and maneuver equipment on dealership lots, including large agricultural and smaller lawn and garden equipment; ability to complete required training for the equipment assigned.
• Valid driver's license, driving record meeting company requirements, and reliable transportation suitable for frequent business travel among all five Indiana stores.
• Ability to take clear, detailed smartphone photographs and understand framing, lighting, image quality, and the views needed to accurately present equipment for sale.
• Strong attention to detail when recording serial numbers, VINs, hours, stock numbers, specifications, and equipment condition.
• Strong organization skills for managing photo libraries, equipment records, requests, and deadlines across multiple locations.
• Basic familiarity with social media, smartphone photography, and digital file organization; willingness to develop marketing skills and learn company inventory, listing, and photo editing systems.
• Ability to work independently in the field and communicate effectively with sales staff, store teams, leadership, and fellow Marketing Specialists.
• Dependability, sound judgment, safe work habits, and flexibility when priorities, weather, or equipment availability change.

Preferred

• Experience with agricultural equipment, lawn and garden equipment, dealership inventory, equipment photography, or auction listings is preferred.
• Familiarity with John Deere products, MachineFinder Pro, Sedona, content scheduling tools, CRM platforms (HubSpot), Canva, NitroPro applications, and approved AI tools is helpful.
• Education in marketing, agricultural communications, or a related field, or equivalent relevant experience, is preferred.

Benefits

• A competitive benefits package with medical, dental, and vision insurance, plus employer-paid short-term disability, long-term disability, and basic Life and AD&D coverage.
• Voluntary short-term disability buy-up and additional Life and AD&D coverage options.
• 401(k) and Roth retirement options with an employer match after applicable eligibility requirements are met; employees must be at least 21 years old to participate.
• At least six paid company holidays annually, 24 hours of personal/sick leave, PTO based on the employee's start date, and one paid eight-hour Health Day for eligible full-time employees.
• A 90-day review and annual performance reviews focused on job performance, continuous learning, and development within the role.
• Year-round, at-will employment in a full-time corporate support position.
• Equipment and employee discount opportunities after applicable eligibility requirements are met.
• A fun, team-based culture centered on unity, individual contribution, dependable service, and a strong customer focus.
• Recognition as an Indianapolis Top Workplace for eight consecutive years, based on employee feedback.