Corporate Development Investment Analyst

Rochester, NY (On-site)

$48K/yr – $75K/yrSenior Level4+ years expFull time

Posted 5 days ago

Job Summary

Own and lead multi-channel media activation strategy across video, audio, and gaming, from planning through measurement, including RFPs, partnerships, testing, and cross-functional collaboration.

  • Own end-to-end campaign activation and optimization
  • Partner with analytics for KPIs and data tracking

Job Description

Responsibilities

  • Develop comprehensive media recommendations (video, audio, gaming) aligned to client’s objectives
  • Lead holistic media consideration across video (TV, OTT, OLV), audio, and gaming, utilizing both direct and programmatic buying methods
  • Collaborate with Integrated Planning, Account Management, and Programmatic teams; provide cross-channel guidance
  • Demonstrate deep understanding of media partner capabilities and integrations; distinguish between direct IO and programmatic activation opportunities where applicable
  • Provide strategic recommendations based on objectives, past performance, and 1st & 3rd party research insights
  • Research, propose, and champion test & learn opportunities; collaborate with cross-functional teams on viability for execution and measurement
  • Clearly articulate asset and tagging requirements, and provide creative best practices for campaign success
  • Lead successful activation and ongoing stewardship of complex media campaigns (video, audio, gaming), ensuring seamless execution from planning to implementation
  • Oversee the end-to-end RFP process, including vendor outreach, proposal evaluation, negotiations, and securing added value
  • Lead the timely launch and stewardship of multiple client campaigns, each with unique channel and targeting strategies

Requirements

  • EDUCATION: Bachelor's degree in marketing, Advertising, Communications, Business, or equivalent work experience
  • EXPERIENCE: 4+ years of experience developing, launching, and managing video campaigns across linear, streaming video, and/or online video
  • Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on new opportunities
  • Ability to quickly grasp new technology and product changes, and identify application to current work
  • Written & verbal communication skills
  • Proactive and curious attitude. Strong problem-solving skills
  • Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities
  • Self-starter able to seek new opportunities or projects, and lead with support from start to finish

Preferred

  • Experience working in highly regulated industry (e.g. pharma, healthcare)
  • Experienced using syndicated research and 1st party data to inform strategy and activation
  • Presentation skills

Benefits

  • ESOP (employee stock ownership plan)
  • an annual bonus
  • a full benefits package
  • paid time off benefits, including 100% paid parental leave
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Butler/Till

As an independent, women-owned/led, 100% employee-owned, B Corporation, we create award-winning campaigns that deliver measurable business impact. Free from holding company constraints, our agile and accountable approach genuinely serves our clients' best interests. With 25+ years of experience, we specialize in media, campaign analytics, marketing science, creative services, and healthcare marketing, connecting brands with audiences in meaningful ways. Looking for localized marketing solutions? We have that covered too. Endless spreadsheets, logins, tabs open, and emails. We know how complex local marketing can be, so we built the technology to make it easier, BetterLocal.

Founded in 1998
Rochester, New York, USA
434 employees (125 in marketing)

Salaries

Posted range

$48K/yr – $75K/yr

Taken straight from the job posting.

See all Butler/Till salaries

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Corporate Development Investment Analyst

Butler/Till · Rochester, NY · On-site