Copywriter (DTC & Amazon)

Responsibilities

• Write and optimize Amazon product titles, feature bullets, product descriptions, A+ Content, Brand Story content, storefront copy, comparison charts, FAQs, and DTC product pages.
• Translate product specifications and technical information into clear, persuasive messaging that highlights functional and emotional benefits, differentiators, and credible reasons to believe.
• Create brand-aligned copy for landing pages, paid media, email, SMS, social media, retail materials, video scripts, promotions, and seasonal campaigns.
• Ensure product copy is accurate, customer-focused, consistent with brand standards, and compliant with marketplace requirements; partner with Creative to align copy and visuals.
• Audit and refresh existing listings to improve content quality, search visibility, customer understanding, and conversion while developing scalable templates and messaging frameworks across categories.
• Apply SEO and GEO best practices across ecommerce content using keyword research, customer search behavior, competitive insights, and marketplace data to improve discoverability while maintaining readability and brand voice.
• Develop authoritative content optimized for Amazon, traditional search engines, and AI-powered discovery platforms while identifying opportunities to strengthen content performance.
• Partner early in product development and go-to-market planning to define product positioning, messaging hierarchies, customer value propositions, and launch strategies.
• Develop product names, taglines, headlines, campaign concepts, launch messaging, and product storytelling tailored by audience, product category, channel, and stage of the customer journey.
• Partner with Marketing, Channel Operations, Creative, Product Development, and other cross-functional teams to deliver accurate, high-performing content on schedule.

Requirements

• Bachelor's degree in English, Marketing, Communications, Journalism, Advertising, or a related field, or equivalent professional experience.
• 4+ years of professional copywriting experience in ecommerce, DTC, consumer products, retail, advertising, or an in-house creative environment, including experience developing Amazon listings, A+ Content, and product detail pages.
• Portfolio demonstrating strong product storytelling and conversion-focused copy across Amazon and other digital channels with an understanding of Amazon content structure, customer shopping behavior, and marketplace conversion best practices.
• Working knowledge of SEO, GEO, keyword research, search intent, and content optimization for traditional and AI-powered search.
• Strong conceptual and strategic copywriting skills with the ability to translate technical product information into persuasive, benefit-driven messaging while adapting voice across audiences, channels, and product categories.
• Excellent editing, proofreading, research, project management, collaboration, and communication skills in a fast-paced, deadline-driven environment.
• Experience using AI-powered writing and research tools (e.g., ChatGPT, Claude, Gemini, Perplexity, or similar) with the ability to critically evaluate, refine, and improve AI-generated content while maintaining originality, accuracy, and brand voice.
• Experience with home, outdoor living, toys, furniture, lifestyle, or other feature-rich consumer product categories; Amazon Seller Central/Vendor Central, listing optimization platforms, keyword research tools, CMS/DAM platforms, A/B testing, and marketplace compliance is preferred.

Benefits

• Flex Fridays : Enjoy the flexibility of working from home and kick off your weekends early with half-day Fridays, all year long.
• Comprehensive Health Coverage : Inclusive medical, dental, vision, life, and supplemental insurance plans to keep you and your family healthy.
• Support When You Need It : Our Employee Assistance Program is here to provide confidential support for personal and work-related issues.
• Future-Forward Financials : Secure your future with our 401k plan, complete with up to a 3.5% company match.
• Time to Recharge : Enjoy vacation time, paid holidays, and sick days to rest and recharge.
• Fuel Your Day : Delight in a variety of snacks and drinks to keep you energized, including the occasional catered lunch.
• Exclusive Discounts : Take advantage of our generous employee discount on our products, plus occasional product giveaways and raffles.
• Play Hard : Unwind with our on-site arcade games and ping pong to connect with colleagues.
• Stay Fit : Access our onsite gym, fitness classes, or bicycles-for-borrow to keep your fitness goals on track.
• Celebrate Together : Join us for milestone and birthday celebrations, as well as happy hours, quarterly team bonding events, and our annual holiday party.