Copywriter - Contract - USA | Remote

Responsibilities

• Write marketing copy for Curology and Agency skincare brands across websites, paid advertising, organic social media, email, and SMS.
• Maintain and develop consistent brand voices across marketing channels and consumer touchpoints while following brand guidelines.
• Translate marketing objectives into strategic and compelling copy, simplifying complex information into clear messaging for consumers.
• Apply SEO best practices and platform conventions to improve digital copy performance.
• Edit and proofread content to ensure clarity, accuracy, consistent casing, correct grammar, and spelling.
• Collaborate with designers to develop campaign concepts, creative ideas, and cohesive copy and visual expressions for go-to-market campaigns.
• Bring a clear creative perspective to concept development, informed by category trends and consumer behavior.
• Create consumer insight-driven copy that supports prospective customers throughout the awareness-to-conversion journey.
• Use knowledge of the skincare and beauty industries, emerging trends, and cultural context to develop relevant messaging.
• Work with Medical and Legal teams to review and refine copy, ensuring compliance while maintaining marketing effectiveness.

Requirements

• At least four years of copywriting experience in skincare, beauty, or an adjacent consumer health or wellness category.
• Demonstrated experience creating effective marketing copy across multiple channels, including email, social media, digital advertising, and websites.
• A portfolio showcasing impactful headlines, polished long-form and short-form copy, and adaptability across platforms and formats.
• Ability to simplify technical or clinical skincare information into consumer-friendly messaging that aligns with brand guidelines.
• Working knowledge of SEO best practices for website copy and product content.
• Experience collaborating with medical, legal, or compliance reviewers in regulated or sensitive categories.
• Ability to independently manage multiple concurrent projects in a remote-first environment and take initiative without waiting for direction.
• Adaptability in fast-changing environments, including the ability to make sound creative decisions when priorities shift or direction is incomplete.
• Openness to AI tools and willingness to learn how they can improve copywriting workflows as available tools evolve.