Copywriter

Responsibilities

• Research, write, edit, and proofread content across websites, email campaigns, articles, thought leadership, marketing collateral, sales enablement, presentations, event communications, video scripts, social and paid media, and other channels.
• Write for B2B and B2C audiences, adapting messaging, tone, and level of detail to the audience, channel, and objective.
• Translate complex or technical information into clear, accurate, audience-focused content.
• Collaborate with Marketing, Design, Communications, Sales, subject-matter experts, and other stakeholders to develop effective messaging and content.
• Work within established brand voice, messaging, and editorial standards while bringing fresh thinking and strong writing craft to each assignment.
• Manage multiple assignments against established priorities and deadlines, communicating proactively about bandwidth, competing demands, and timing risks.
• Incorporate feedback and editorial direction thoughtfully and efficiently to meet project objectives and brand standards.
• Use generative AI responsibly to accelerate ideation, drafting, and refinement, and develop and optimize prompts and AI-enabled workflows that support accurate, compelling, on-brand content.
• Apply SEO, AEO, and other content best practices where appropriate and use available performance insights to strengthen future content.
• Review content through final production to ensure accuracy, consistency, and quality.

Requirements

• 4+ years of professional experience in copywriting, content marketing, marketing communications, or a related role, with copywriting as a significant focus.
• Portfolio demonstrating strong professional copywriting across multiple formats and channels, including short- and long-form work.
• Excellent writing, editing, and proofreading skills, with a strong command of voice, tone, grammar, and structure.
• Marketing experience and an understanding of how content supports audience, campaign, and business objectives.
• Ability to synthesize complex information and turn input from multiple sources into clear, compelling messaging.
• Strong organizational skills and the ability to manage multiple assignments and priorities.
• Strong communication and collaboration skills, including the ability to receive and apply feedback and editorial direction.
• Strong attention to detail and commitment to accuracy and quality.
• Proficiency with Microsoft Office, including Word and PowerPoint.
• Practical experience using generative AI tools to support content development and improve workflow efficiency.

Preferred

• Experience writing for both B2B and B2C audiences.
• Familiarity with marketing KPIs, lead generation, conversion, ROI, or other digital marketing concepts.
• Experience with complex, technical, education, credentialing, or other information-rich subject matter.
• Familiarity with content management systems, Adobe Creative Cloud, or video production.