Digital Copywriter/Content Strategist

Minnetonka, MN (Hybrid)

$65K/yr – $80K/yrMid Level1+ years expFull time

Posted 2 hrs ago

Job Summary

Own the end-to-end content lifecycle for client campaigns, crafting and executing content strategies, calendars, and on-brand writing across websites, blogs, social channels, and digital ads while measuring impact and optimizing for SEO and AI-driven opportunities.

  • Lead content planning, calendar development, and governance
  • Coordinate cross-functional work to maintain brand voice and alignment
  • Analyze performance and apply insights to improve AI-enabled content and SEO

Job Description

Responsibilities

  • Write and edit content across websites, blogs, social media, and digital ads that drives traffic and revenue, publishing and scheduling across CMS and social platforms in accordance with approved content calendars.
  • Develop content strategies and calendars aligned with client goals.
  • Maintain and apply brand voice and messaging consistency across content for assigned clients.
  • Incorporate SEO and GEO best practices into content, including keyword research and optimization for AI-generated answers.
  • Support basic website content planning, including page structure and content organization recommendations.
  • Conduct client, audience, and competitor research to inform content development.
  • Analyze content performance and identify opportunities for improvement, including AI visibility.
  • Participate in client calls to present strategy, performance, and recommendations.
  • Use AI tools to support content efficiency and quality and collaborate cross-functionally to keep content aligned and on-brand.
  • Perform other duties as assigned.

Requirements

  • Bachelor's degree in English, Journalism, Marketing, or a related field, or equivalent experience
  • 1+ years of experience in copywriting or content writing
  • Experience writing for digital channels, including websites, blogs, and social media

Preferred

  • Previous agency experience
  • Portfolio of published or client-facing writing samples
  • Experience with SEO-focused content development

Benefits

  • Employee Stock Ownership Plan (ESOP)
  • Medical, dental, and vision benefits
  • 401(k) with matching
  • Unlimited PTO
  • Professional development opportunities
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Perrill

Perrill is a unified digital marketing agency that powers businesses to win online through tailored digital marketing, design, and development solutions that accelerate business growth. For over 25 years, we have delivered best-in-class digital solutions to clients of all sizes. Our talented team of designers, developers, and marketers works collaboratively to understand your brand needs and create strategies that help you crush your goals. Whether you need a custom lead generation website, a complex eCommerce solution, or a complete digital strategy to drive your business forward, Perrill can help get you there faster.

Founded in 1993
Hopkins, Minnesota, USA
24 employees (9 in marketing)

Salaries

Posted range

$65K/yr – $80K/yr

Taken straight from the job posting.

Copywriting median pay in the United States

$89K/yr

Most pay falls between $73K and $104K. Based on 1,338 salaries.

See all Perrill salaries

Marketing Team

Marketing Team Size
8 (33% of company)
Median Career Experience
9.5 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
7.5K
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
40.6%
Direct
43.5%
Referral
7.7%
Social
5.8%
Paid
1.8%

Headcount Trend

Current headcount: ~25
Perrill logo

Digital Copywriter/Content Strategist

Perrill · Minnetonka, MN · Hybrid