Copywriter - Contract (Remote)

Responsibilities

• Write marketing copy for Curology and Agency skincare brands across websites, paid advertising, organic social media, email, SMS, and other relevant channels.
• Maintain and evolve brand voice consistently across marketing channels and consumer touchpoints while following established brand guidelines.
• Translate marketing objectives into strategic, compelling copy that simplifies complex information for consumers.
• Apply SEO best practices and platform-specific conventions to improve digital content performance.
• Edit and proofread copy to ensure clarity, accuracy, consistent capitalization, correct grammar, and proper spelling.
• Partner with designers to develop campaign concepts, creative ideas, and cohesive copy and visual presentations.
• Contribute informed creative perspectives during concept development, drawing on category trends and consumer behavior.
• Develop consumer insight-driven messaging that supports the customer journey from awareness to conversion.
• Apply knowledge of the skincare and beauty industries, emerging trends, and cultural context to create relevant messaging for target audiences.
• Work with medical and legal teams to review and refine copy, ensuring compliance while maintaining marketing effectiveness.

Requirements

• At least 4 years of copywriting experience in skincare, beauty, or a related consumer health or wellness category.
• Demonstrated experience creating effective copy across multiple marketing channels, including email, social media, digital advertising, and websites.
• A portfolio showcasing strong headlines, polished long-form and short-form copy, and adaptability across platforms and formats.
• Ability to simplify technical or clinical skincare information into clear, consumer-friendly messaging that reflects the brand's voice.
• Working knowledge of SEO best practices and their application to website copy and product content.
• Experience collaborating with medical, legal, or compliance reviewers in regulated or sensitive categories.
• Proven ability to independently manage a high volume of concurrent projects in a remote-first environment.
• Initiative and sound judgment when working with limited direction or incomplete information.
• Adaptability in fast-changing environments, including the ability to maintain quality when priorities or creative direction change.
• Openness to AI tools and willingness to learn how they can support and improve copywriting workflows.