YouTube Copywriter

Responsibilities

• Rewrite and optimize YouTube video descriptions for SEO and AEO.
• Conduct keyword research and naturally incorporate relevant search terms.
• Structure descriptions to improve discoverability and support AI search engines and answer engines.
• Include strategic calls-to-action copy with links where appropriate.
• Maintain a consistent brand voice across all content.
• Leverage AI to increase productivity while also using critical thinking (not replacing it).
• Keep multiple projects moving forward while maintaining the quality of communication in copywriting.
• Leverage new technology to improve efficiency while keeping human creativity at the core.

Requirements

• Experience in YouTube description copywriting with demonstrated professional copywriting experience.
• Demonstrated results growing organic traffic through experience with YouTube SEO or video content optimization.
• Experience optimizing content for Google Search, AI Overviews, ChatGPT, Gemini, and other AI-powered search platforms.
• Knowledge of engagement mechanics, prompts, and calls to action that audiences can easily understand.
• Ability to take strategy or business objectives and turn them into language people can quickly understand and engage with.
• Strong judgment, including the ability to let go of a line that resonates with you but doesn’t translate well to the audience.
• Strong attention to detail and ability to strategically prioritize and meet strict deadlines.
• Ability to research key words and metadata required to write accurate, engaging descriptions.
• Comfortable working with large content libraries and repetitive workflows while maintaining quality.
• Ability to receive direct feedback gracefully and to challenge a creative partner constructively.

Benefits

• Comprehensive medical, dental, and vision insurance with 80% of premiums covered by the company
• 80 hours of paid vacation after one year of employment, with additional PTO that grows as you grow with us, (tenure-based increases)
• 40 hours of personal days each year for rest, life, and everything in between
• Paid gym membership to support your health and well-being
• 7 paid holidays
• 50% discount on all Dr. Berg products
• Fully remote work with a strong emphasis on healthy work–life balance