Freelance Fashion Copywriter (Brand & Creative)

New York City, NY (Remote)

$20/hr – $50/hrIntern/New GradPart time

Posted 2 days ago

Job Summary

Own and evolve the brand voice across product descriptions, site copy, campaigns, and social content, collaborating with the Creative Director to maintain a cohesive editorial stance.

Develop PDPs and marketing copy highlighting design details and craftsmanship
Align tone across About Us, homepage, collections, and newsletters
Support campaigns, launches, and digital advertising with compelling headlines and captions

Job Description

Responsibilities

Write product descriptions (PDP) that highlight design details, materials, craftsmanship, and styling versatility.
Develop and refine website copy, including About Us, homepage, collection pages, and landing pages.
Create copy for newsletters, product launches, and seasonal marketing campaigns.
Write headlines, taglines, and campaign copy for digital advertising and other marketing materials.
Develop social media captions that reflect the brand's personality and visual direction.
Work with the Creative Director and marketing team on assigned projects to maintain a consistent brand voice.
Help refine the brand's tone of voice and overall messaging across different channels.

Requirements

Experience in fashion copywriting, editorial writing, brand communications, or a related field.
A strong portfolio with examples of fashion, lifestyle, or brand-focused writing.
Excellent written English and a good understanding of tone, style, and storytelling.
A genuine interest in contemporary fashion, design, textiles, and craftsmanship.
Ability to communicate product details and design concepts clearly and naturally.
Familiarity with writing for e-commerce, social media, email marketing, and advertising.
Strong attention to detail and the ability to work independently, incorporate feedback, and meet deadlines.

Preferred

Experience with independent designer brands, contemporary womenswear, or luxury fashion is a plus.
Knowledge of knitwear, garment construction, SEO, or brand voice development would also be valuable.

Du & Berry

At Du & Berry, located in New York City, we recognize that life is a series of transitions. Each phase invites us to step out of our comfort zones and embrace growth. Our brand celebrates these transformative journeys, offering love, support, and empowerment to those navigating their paths.Founded by Lin Du, a visionary with a rich cultural heritage from China and an illustrious education from Parsons School of Design, Du & Berry is more than just a fashion label. It's a statement of elegance, confidence, and cultural pride. Lin's exceptional talent in hand-painted prints brings the intricate beauty of Chinese culture to life, making every piece a wearable work of art.Our philosophy is simple yet profound: "Nature uniquely designs every living being to live effortlessly within a larger ecosystem." This belief inspires our approach to fashion, blending the quiet allure of Eastern and Western artistry to create pieces embodying natural elegance.At the heart of Du & Berry lies an admiration for classic Chinese print patterns, inspired by China's rich historical and cultural heritage, which we redefine for a contemporary wardrobe. Our designs speak in soft colorful tones, featuring hand-drawn patterns and embroidery that captivate without overpowering. Combined with exceptional fabrics and precise tailoring, these patterns offer a celebration of femininity in all forms.We believe in affordable luxury, designing pieces that bring joy for years to come. Our commitment to fairness and sustainability ensures that our garments are not only beautiful but also ethically made. Each piece is thoughtfully created to celebrate individual beauty, empowering women to dress with confidence and lead a life filled with love.

Founded in 2023

New York, New York, USA

5 employees (4 in marketing)

www.du-berry.com

Salaries

Posted range

$20/hr – $50/hr

Taken straight from the job posting.

Copywriting median pay in the United States

$88K/yr

Most pay falls between $73K and $105K. Based on 1,277 salaries.

See all Copywriting salaries See more Copywriting jobs

See all Du & Berry salaries

Marketing Team

Marketing Team Size

3 (60% of company)

Median Tenure

1.1 years

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

7.3K

Headcount Trend

Current headcount: ~5

Links

www.du-berry.com

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