Creative Strategist & Copywriter

Responsibilities

• Write short-form video scripts, hooks, headlines, primary ad copy, offers, and calls to action for Facebook and Instagram campaigns.
• Develop creative concepts based on customer motivations, objections, local markets, and each client’s services.
• Adapt proven advertising approaches across brands while developing fresh angles to test.
• Give clients clear, practical filming instructions and provide editors with actionable creative briefs.
• Review edited ads and give specific feedback on messaging, pacing, visuals, and execution.
• Work with account managers and media buyers to understand results and determine what to create next.
• Manage competing deadlines and keep scripts, briefs, revisions, and creative learnings organized.
• Improve our creative processes and help identify where additional support is needed as we grow.
• Our editors handle video editing. Your focus will be strategy, copywriting, and creative direction. Occasional simple graphic work may also be part of the role.

Requirements

• Some experience in copywriting, digital marketing, paid social, or creative strategy—ideally 1–3 years, though the quality of your work matters more than a specific number.
• Clear, conversational, persuasive writing.
• An understanding of hooks, offers, customer objections, and calls to action.
• Examples of scripts, advertisements, or marketing copy you personally created.
• Strong organization and the ability to produce thoughtful work under deadlines.
• Curiosity about why advertising succeeds or fails.
• Willingness to take ownership, solve problems, and communicate when priorities need to change.

Preferred

• Home-services, local lead-generation, and Meta advertising experience are strong advantages. We’re open to training someone with solid fundamentals, strong work habits, and the ambition to grow.