Lead Copywriter

Responsibilities

• Brand Voice & Tone Architecture
• Define and document our brand voice and tone — principles, personality, humor, and the reasoning behind each choice
• Build and maintain a practical voice system that teammates across marketing, product, clinical, and CX can actually use — with do's and don'ts, side-by-side rewrites, channel-specific tone shifts, and real examples — and evolve it as the company grows
• Lead voice training and onboarding so everyone producing customer-facing copy understands how we sound and why
• Serve as final voice reviewer on high-stakes work, and as the internal language expert keeping copy consistent, accurate, and compliant
• Writing & Campaigns
• Write and edit high-impact copy across the full range: campaign concepts, landing pages, video scripts, product names, subject lines, and push notifications
• Partner with the Head of Creative to concept and execute integrated campaigns across performance, brand, and social
• Support creative positioning for new product launches and service expansions — from naming through go-to-market copy
• Model the voice in your own work so guidelines are grounded in real examples, not abstractions

Requirements

• 7+ years of professional copywriting experience across brand and performance, at an agency or in-house team.
• Proven impact in a high-growth DTC brand is a must
• Demonstrated experience building or meaningfully evolving a brand voice system, with artifacts you can walk us through — guidelines, voice decks, training materials
• An outstanding portfolio showing range: integrated campaigns, performance work, product and brand launches, and tone-driven brand writing
• Smart, witty, and clinically sharp — able to distill complex health information into copy that is honest, accessible, and airtight, and comfortable partnering with medical and regulatory reviewers without losing the voice
• Experience mentoring or editing other writers, even without formal direct reports
• Fluency with creative ops and project management tools (e.g., Asana)
• Bachelor's degree in English, Journalism, Communications, Advertising, or a related field — or equivalent experience

Preferred

• Women's health, healthcare, or DTC wellness experience strongly preferred — you care about this category, or you're ready to care deeply
• Experience writing in a regulated category alongside medical, clinical, or legal reviewers

Benefits

• Competitive salary & equity package with mid-stage equity
• Comprehensive health benefits (medical, dental, vision)
• Company paid Short and Long Term Disability, Life Insurance
• 401K
• Fully remote role; employees are provided with a monthly stipend to cover mobile and WiFi expenses
• Flexible time off policy