Copywriter

San Francisco, CA (Hybrid)

$80K/yr – $90K/yrMid Level2+ years expFull time

Posted 2 hrs ago

Job Summary

Own and shape integrated copy across channels, collaborating with Art Directors and teams to translate strategy into engaging brand storytelling and campaigns.

  • Lead creative copy across TV, digital, social, and video to meet briefs and drive brand objectives.
  • Partner with strategy, account management, and production to refine concepts and present work to clients and leadership.

Job Description

Responsibilities

  • Develop innovative concepts and compelling copy that deliver against strategic and creative briefs.
  • Write across a variety of channels and formats, including TV, video, social media, digital advertising, radio, OOH, experiential, CRM, and branded content.
  • Partner closely with Art Directors and Designers to create integrated campaign ideas and executions.
  • Contribute to the development of brand platforms, campaign concepts, and creative presentations.
  • Ensure all copy is on-brand, strategically sound, and aligned with the client's tone of voice and business objectives.
  • Translate complex ideas into clear, engaging, and persuasive communications.
  • Create compelling headlines, taglines, scripts, social content, digital experiences, and long-form storytelling.
  • Support the development of integrated campaigns that work seamlessly across channels and touchpoints.
  • Participate in creative reviews and help refine ideas through collaboration and feedback.
  • Assist in the execution of television and video productions, including script development and on-set participation when appropriate.

Requirements

  • Bachelor's degree in Advertising, Communications, Journalism, English, Marketing, or a related field.
  • 2+ years of experience in an advertising agency, creative agency, or integrated marketing environment.
  • Portfolio demonstrating strong conceptual thinking and copywriting across multiple channels.
  • Experience developing creative work for integrated campaigns, including TV, digital, and social platforms.
  • Strong command of language, storytelling, and brand voice development.
  • Ability to write both short-form and long-form copy with equal proficiency.
  • Excellent presentation, communication, and collaboration skills.
  • Strong attention to detail and commitment to creative excellence.
  • Ability to manage multiple projects and deadlines in a fast-paced agency environment.
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BBDO Worldwide

3.5 Glassdoor

Do Big Things

New York, New York, USA
1.9K employees (677 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$80K/yr – $90K/yr

Taken straight from the job posting.

Copywriting median pay in the United States

$89K/yr

Most pay falls between $73K and $104K. Based on 1,341 salaries.

See all BBDO Worldwide salaries

Marketing Team

Marketing Team Size
288 (15% of company)
Median Tenure
8.1 years
Marketing Roles Posted (Last 30 Days)
10

Traffic Signals

Monthly Visitors
46.4K
Traffic Source Mix
Search
75.1%
Direct
17.9%
Referral
2.8%
Social
4.2%

Headcount Trend

Current headcount: ~1.9K
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Copywriter

BBDO Worldwide · San Francisco, CA · Hybrid