Coordinator, Trade Marketing

Responsibilities

• Support execution of the annual co-op marketing plan with consortia and strategic account partners
• Track plan milestones in Workfront and maintain the Trade Marketing Content Calendar
• Manage the execution of each tactic, including submitting briefs to the creative team via Workfront and ensuring proper internal and external approvals
• Report on results
• Note: Consortia are membership-based travel agency networks — such as Virtuoso, Signature Travel Network, and Travel Leaders Group — that connect preferred suppliers, such as Lindblad Expeditions, with their member travel advisors. These partnerships are a key channel for co-op marketing, advisor education, and driving bookings through the agency community.
• Support the planning and on-site execution of industry events and trade shows, including agenda development, transportation, booth setup, staffing, and shipping
• Coordinate creation and distribution of trade marketing materials and collateral for events
• Assist in developing lead generation strategies, ensuring proper tracking, reporting, and follow-up
• Deliver post-event analysis to measure ROI and provide recommendations for continuous improvement

With experience, take lead ownership of select events end-to-end

• Support planning and execution of Travel Advisor webinars, including theme development, scheduling, and promotion
• Help prepare engaging presentations tailored to advisor education and sales enablement
• Coordinate with Exploration Leaders, Sales Leaders, and subject-matter experts as guest presenters
• Manage logistics including briefing speakers, rehearsals, and technology setup
• Track registrations, attendance, and engagement, providing detailed post-webinar reporting and recommendations
• Grow to independently lead webinar programs as skills develop

• Manage curation, scheduling, and execution of trade-facing social media content across LinkedIn, Facebook, and Instagram
• Maintain the Trade Social Content Hub on a weekly basis, developing audience specific copy and images in alignment with the marketing calendar and sales initiatives
• Ensure alignment with overall trade marketing campaigns and messaging.
• Monitor trade engagement on social platforms and build/share monthly performance reports