Responsibilities

• Content Strategy & Calendar Governance
• Define and execute a consolidated Content Strategy – audit current structure and performance, set objectives and publish strategy to achieve them. Work across all groups to ensure adoption and consistency.
• Own the content performance model – establish KPIs to measure how content influences journey conversion to leads (intent alignment, content structure, calls-to-action, progression to lead) and continuously refine to grow MQLs.
• Translate business priorities into content roadmaps — intake requirements from Product Marketing, Demand Gen, International, and Brand, and convert into prioritized plans tied to traffic and pipeline outcomes.
• Ensure Coordination and Scheduling - Create the master content calendar across Demand Gen, Product Marketing, Social, and PR/Comms, run regular cross-functional cadences, and ensure content is structured for reuse and performance across all channels.
• Define standards, not messaging — create content frameworks, briefs, and guardrails that enable teams to produce consistent, high-performing content without dictating themes or copy.
• Content Performance
• Build a GEO-forward content system — establish frameworks that improve discoverability in AI-driven search (entity clarity, topical authority, structured content, answer-ready formats)
• Enable scaled execution — build repeatable playbooks (content types, SEO/GEO checklists, briefing templates, measurement plans) that increase throughput and consistency.

Requirements

• Current experience building and operating performance-oriented content strategies in Enterprise.
• Actively using AI tools in daily practice; building custom agents or automations, or a power user of embedded AI tools in platforms.
• Demonstrated success connecting content decisions to measurable business outcomes throughout the buyer journey (awareness, traffic growth, CVR improvement, pipeline contribution, CAC efficiency).
• Strong understanding of emerging GEO / AI-driven discovery models and SEO fundamentals.
• Broad-based marketing experience across content, demand gen, and digital performance teams, with a clear view of how content drives pipeline.
• Excellent stakeholder management skills to align across functions to ensure adoption without direct authority.
• Power user of data & analytics tools e.g., GA, GSC, SEMRush/AHRefs/ SreamingFrog, Looker Studio, Tableau), and able to identify trends, gaps, and opportunities.

Preferred

• Experience designing content systems for AI Overviews, LLM discovery, and zero-click environments.
• Strong familiarity with content-led CRO (intent mapping, journey design, UX/content interplay)
• Experience building global content governance and intake models that balance scale with flexibility.
• Experience working across multiple sites and site migrations.
• Experience working with global across multiple time zones and comfort adapting working hours when necessary.
• Experience within the ERP industry.