Responsibilities

• Develop and execute comprehensive digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and social media channels to maximize reach and engagement.
• Manage website content using Squarespace and other content management systems, ensuring timely updates, SEO optimization, and user-friendly navigation.
• Create engaging content including blog posts, landing pages, email newsletters, and social media posts that resonate with target audiences.
• Utilize SEO tools, keyword research, and analytics to improve organic search rankings and increase website traffic through effective SEO strategies.
• Oversee paid advertising campaigns including SEM (Search Engine Marketing), paid search marketing, and social media advertising campaigns to drive conversions.
• Implement marketing automation tools for lead nurturing, email marketing campaigns, and performance tracking to optimize ROI.
• Analyze web analytics reports using Google Analytics, Google Tag Manager, and other tools to measure campaign effectiveness and inform future strategies.
• Colloborate with team members to produce visually compelling assets for digital campaigns.
• Conduct A/B testing on landing pages and ad creatives to enhance conversion optimization efforts.
• Manage performance marketing initiatives by monitoring KPIs, adjusting bids, targeting parameters, and optimizing ad spend for maximum impact.

Requirements

• Develop and execute comprehensive digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and social media channels to maximize reach and engagement.
• Manage website content using Squarespace and other content management systems, ensuring timely updates, SEO optimization, and user-friendly navigation.
• Create engaging content including blog posts, landing pages, email newsletters, and social media posts that resonate with target audiences.
• Utilize SEO tools, keyword research, and analytics to improve organic search rankings and increase website traffic through effective SEO strategies.
• Oversee paid advertising campaigns including SEM (Search Engine Marketing), paid search marketing, and social media advertising campaigns to drive conversions.
• Implement marketing automation tools for lead nurturing, email marketing campaigns, and performance tracking to optimize ROI.
• Analyze web analytics reports using Google Analytics, Google Tag Manager, and other tools to measure campaign effectiveness and inform future strategies.
• Colloborate with team members to produce visually compelling assets for digital campaigns.
• Conduct A/B testing on landing pages and ad creatives to enhance conversion optimization efforts.
• Manage performance marketing initiatives by monitoring KPIs, adjusting bids, targeting parameters, and optimizing ad spend for maximum impact.

Preferred

• Live in R&B, hip hop, and pop culture and spot trends early.
• Proven experience in digital marketing management with a strong focus on content creation, paid advertising campaign management, and web analytics reporting.
• Proficiency in SEO tools such as SEMrush or Moz; familiarity with Google Ads (AdWords), Facebook Advertising Manager, and other paid media platforms.
• Knowledge of marketing automation platforms like HubSpot or Mailchimp for email marketing campaigns.
• Ability to interpret web analytics data to inform strategic decisions in performance marketing efforts.
• Excellent copywriting skills tailored for diverse digital channels including social media, email campaigns, and landing pages.