Web Content Strategist (Temporary)

San Jose, CA (On-site)

$7K/mo – $8K/moMid Level4+ years expTemporary

Posted 2 hrs ago

Job Summary

Own content strategy and governance for SJSU’s web presence, driving audience-focused content, SEO optimization, and a pillar-based architecture across the redesign while coordinating with marketing, IT, and external partners.

Lead content governance and measurement workstreams
Oversee content audits, refreshing, and approvals across the university
Coordinate with stakeholders to deliver high-quality, brand-aligned content

Job Description

Responsibilities

Identify core audiences for content and re-organize content to ensure a positive user experience.
Partner with the Director of Integrated Marketing to weave the SJSU brand voice throughout the website and digital ecosystem.
Track website content changes and log all content-related work for measurement.
Establish a content governance strategy for SJSU, in partnership with UMC and IT leadership.
Work closely with the agency of record to support recommendations around web governance and content strategy for the website redesign.
Leverage SEMRush or other tools to ensure website copy is optimized and search-friendly.
Utilize web crawlers (e.g., Screaming Frog), analytics (Google Analytics/Adobe/GSC) and SEO/AEO tools (SEMrush/Ahrefs) to audit content at scale and keep the project organized.
Work closely with the Content Migration Specialist to assess all website content for the redesign: archive, condense, or keep.
Draft new content or refresh existing content across all sjsu.edu web pages.
Refresh stories, develop new content that illustrates the brand and fact-check content, as needed.

Requirements

Equivalent to a bachelor’s degree in a related field. Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.
Four (4) years of relevant experience.

Preferred

Master’s degree in Communications, Journalism, Marketing, Digital Media, or related field.
A minimum of four years of professional web content/content strategy experience
Experience with large or complex websites
Demonstrated SEO/AEO, content governance, accessibility, CMS, analytics, and web writing experience

Benefits

San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary. For more information on programs available, please see the Employee Benefits Summary .

San José State University

San José State University is a major, comprehensive public university located in Silicon Valley. The founding campus of the California State University system, SJSU takes pride in a faculty and student body that is active in hands-on learning, research, community service and the arts. What powers us changes our world.SJSU CAREER CENTERsjsu.edu/careercenterHire SpartansThe SJSU Career Center connects tens of thousands of employers to current students and alumni. Get connected to Spartan talent by registering as an employer at sjsu.joinhandshake.com. Visit sjsu.edu/careercenter for help with recruiting strategies.Mentor SpartansThe transition from college to career can be stressful and uncertain. Help Spartans prepare for the next steps in their careers by sharing your journey with students who are interested in your professional path. Join the professional mentor community at bit.ly/sjsu2career.SJSU ALUMNI ASSOCIATIONsjsualumni.com Since 1873, the SJSU Alumni Association has endeavored to connect graduates to their alma mater and each other, while adding value to the SJSU degree. Today, the Alumni Association continues to serve the university's 226,000+ network of graduates. The association annually hosts a variety of social and recreational events. The association offers members an assortment of benefits that range from medical insurance to life insurance to merchandise and travel discounts to access to the SJSU Career Center.

San Jose, California, USA

10K employees (585 in marketing)

www.sjsu.edu