Responsibilities

• Build the content engine
• Set content strategy and own the editorial calendar across blog, newsletters, webinars and livestreams, whitepapers, and social
• Put the processes, tools, and AI workflows in place so we publish consistently without relying on heroics
• Build with search in mind, both traditional SEO and AI search, so Leland shows up and gets cited when people look for answers we're qualified to give
• Measure what's working (traffic, engagement, and influence on pipeline and bookings) and double down on it
• Work closely with the rest of the marketing and design team on web visuals, positioning, messaging and overall website structure
• Put Leland's point of view into the world
• Champion original research and reports on admissions, careers, and AI at work, drawing on our data, coaches' expertise and other Leland points of view
• Turn coaches, customers, and our own team into content through interviews, case studies, and LinkedIn employee advocacy
• Build relationships with journalists, podcasts, and newsletters, and pitch stories that get Leland into the conversation

Requirements

• 5+ years in content, brand, or creative, including time building a content program at a startup or high-growth company (consumer, B2B SaaS, or ideally both)
• An excellent writer and editor with strong opinions about what good looks like
• Real design sense and hands-on skills in tools like Figma, Canva, Claude Design and more; you can make a strong visual yourself, not just brief one
• A portfolio that shows both editorial and creative work
• Solid SEO fundamentals and a sense of how search is changing with AI discoverability
• AI-native: you use tools like Claude or Midjourney every day and have built workflows that save you real time
• Organized and systems-minded; you like building the machine as much as making the work
• Experience managing or mentoring at least one person
• Bonus: video production and editing skills, PR or media relations experience, or a background in media or publishing