Content Strategist

Responsibilities

• Translate go-to-market strategy, messaging, positioning, and buyer insights into scalable content frameworks and editorial plans.
• Develop and own a content strategy that supports demand generation campaigns across the buying journey.
• Build and maintain an editorial calendar aligned to business goals, go-to-market strategy, audience needs, and campaign priorities.
• Create and oversee the development of high‑quality content assets, including blogs, guides, ebooks, videos, and customer stories.
• Ensure content is on brand, on message, and optimized for channel, format, and intended buyer journey stage.
• Adapt and extend core content into multiple formats to maximize reach, reuse, and performance.
• Collaborate closely with Product Marketing to turn messaging and positioning into compelling content.
• Partner with Campaigns to support integrated campaign execution.
• Work with Digital to ensure content is discoverable, optimized, and aligned to search intent (both search engine optimization and answer engine optimization).
• Act as a steward of content quality, maintaining exceptional standards for storytelling, clarity, and craft.

Requirements

• Proven experience developing and executing content strategies in B2B or complex marketing environments.
• Exceptional storytelling ability with a strong sense of editorial taste and content quality.
• Deep understanding of human nature, buyer behavior, and what content performs across channels.
• High attention to detail and commitment to craft, consistency, and accuracy.
• Strong collaborator with experience working across Product Marketing, Demand Generation, Campaigns, SEO, and Sales Enablement.
• Interest in and experience experimenting with AI tools to improve content workflows and outcomes.
• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
• 7+ years of experience in content marketing, editorial, or storytelling roles for B2B organizations.
• Experience building content programs in high-growth, dynamic organizations.
• Background in fintech, insurance, financial services, SaaS, enterprise software, or other complex services industries is a plus but not required.

Preferred

• Background in fintech, insurance, financial services, SaaS, enterprise software, or other complex services industries is a plus but not required.
• Experience in and openness to experimenting with AI tools to improve content workflows and outcomes.

Benefits

• Physical Wellness: Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.
• Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.
• Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.
• Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.
• … and so much more!
• This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location.