Responsibilities

• Content Strategy & Production
• Develop and own the monthly content calendar across Instagram, LinkedIn, and YouTube - ensuring each platform has a distinct strategy and voice.
• Produce and/or direct Reels, short-form video, carousels, static posts, LinkedIn articles, and YouTube videos aligned with Sell It's brand voice: confident, direct, ambitious, and Ryan's.
• Translate brand messaging pillars - network, transformation, AI-powered coaching, Ryan's method - into platform-native content that performs.
• Partner with Ryan Serhant and internal team members to capture, repurpose, and amplify existing content assets.
• Manage content production end-to-end: concepting, scripting, editing coordination, scheduling, and publishing.
• Audience Growth
• Execute audience growth strategies on Instagram, LinkedIn, and YouTube with clear monthly follower and reach targets.
• Work with Integrated Marketing Manager to activate SEO, hashtag, and platform algorithm strategies specific to each channel.
• Execute paid media to amplify organic reach and conversion.
• Test and iterate on content formats, cadences, and hooks - with a bias toward what drives subscriptions and qualified traffic.
• Community & Engagement
• Manage community interactions across all three platforms - responding to DMs, comments, and tags in Sell It's voice.
• Identify and spotlight member success stories, referral wins, and transformation moments to build social proof and deepen retention.
• Monitor platform trends and competitor activity to keep Sell It ahead of the curve, not chasing it.
• Analytics & Reporting
• Track and report on KPIs weekly: follower growth, reach, engagement rate, link clicks, and funnel conversion metrics tied to membership.
• Use platform analytics and third-party tools to optimize posting cadence, content mix, and channel strategy.
• Report insights and recommendations to leadership monthly.