Content & Social Media Manager

Responsibilities

• Organic channel ownership: Meta, LinkedIn, Reddit & more. You'll build the roadmap, expand our presence, own the calendar, write the copy, and post the content.
• Build the content engine: Blog posts, newsletters, case studies, social posts (video, static & written), Influencer content, white papers, patient stories & more.You ’ll manage how to produce content that is SEO-minded & valuable to patients at scale, and decide what’s built in-house or resourced.
• Community management: Directly engage and manage our brand sentiment across Facebook groups, Reddit threads, LinkedIn posts, ads etc. You’ll partner closely with patient experience to connect patients with the right members of our team.
• Tell the story: Work with leadership and the founders to sharpen how we communicate what we're building to our audiences: patients & caregivers, partner organizations, health plans and more.
• Go where you’re needed: Because this role is at the center of crafting our story, you’ll be a valuable collaborator for things like influencer & affiliate marketing, one-pagers, collateral, FAQs and comms.
• Measure and adjust: You’ll define what success looks like, and use data to measure it.
• In your first 90 days you’ll:Launch a consistent presence on LinkedIn and Meta. Build the content playbook: calendar, voice guidelines, templates, review process. Publish our first SEO-driven guides and case studies. Show early movement against baseline in SEO, engagement, and audience growth.

Requirements

• 3+ years in social, content, or brand marketing — agency or in-house, startup experience a plus
• Writing samples or a portfolio of your work
• Hands-on experience managing organic social media accounts
• Excitement around joining an early-stage, high-growth and high-impact organization that's building something transformative
• Builder: You want to create a function and make decisions that matter. The blank page excites you.
• Native to the feed: You understand how these platforms actually work, and know how to leverage all the tools available to earn the right engagement.
• Clear & efficient writer: You’re a strong writer across a number of mediums, and you’re comfortable with fast turnarounds.
• Creator: You are excited about concepting, producing and publishing a high volume of content.
• AI-assisted: You understand the value of craft and human touch, and know how to leverage AI to improve your workflow and output.
• Thoughtful: You understand who our audience is and know how to meet them on their level. We are helping vulnerable people and their loved ones tackle serious challenges, not selling energy drinks.

Preferred

• Startup experience a plus

Benefits

• Flexible hybrid work environment
• Unlimited PTO + company holidays
• Full medical, dental, and vision coverage
• Direct mentorship and growth opportunities
• Opportunity to help shape and scale operations at a fast-growing healthcare startup