Content and Social Media Manager

California, USA (On-site)

$70K/yr – $92K/yrSenior Level4+ years expFull time

Posted 20 hrs ago

Job Summary

Owns end-to-end content strategy and multi-channel storytelling for Palisades Tahoe, guiding editorial planning, production, social, and performance insights across teams to drive guest engagement and visits.

  • Own content strategy and editorial planning
  • Lead cross-channel production and performance optimization

Job Description

Responsibilities

  • Develop and oversee the resort’s content strategy, connecting brand direction and business goals with the interests and needs of our guests.
  • Turn audience personas, performance insights, and seasonal priorities into editorial plans that guide content creation and distribution.
  • Set photo, video, and editorial production priorities in collaboration with the broader marketing team, ensuring content serves needs across channels and the resort.
  • Provide clear creative direction through briefs that establish the audience, story, purpose, and intended use of each project.
  • Guide storytelling that reflects Palisades Tahoe’s character and culture, giving longtime guests reasons to stay connected and new guests reasons to feel welcome.
  • Build recurring content series and a consistent publishing calendar while making room for timely coverage and unexpected stories.
  • Work with the Photo and Video Specialist to get more from each production, capturing material that can support multiple stories, formats, and future uses.
  • Lead social media strategy and publishing across Instagram, TikTok, YouTube, Facebook, and emerging platforms, adapting content to how people use each channel.
  • Work with mountain operations and other resort teams to provide accurate, useful information and show the people and work behind the guest experience.
  • Partner with product and channel owners to create content that helps guests understand relevant offerings and take the next step toward a visit or purchase.

Requirements

  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent work experience.
  • 4+ years of experience in content strategy, content production, editorial publishing, or a related field.
  • Experience developing content plans and creative briefs based on audience insights and business goals.
  • Experience using performance data to evaluate content and improve results.
  • Experience leading creative projects and managing content distribution across social platforms.
  • A Motor Vehicle Record review may be required as part of your job.

Preferred

  • Experience overseeing photo, video, and editorial content for use across multiple channels.
  • Experience managing creative staff and contracted production resources.
  • Experience connecting content performance to website traffic, product interest, and purchases.
  • Experience managing a content library, including asset organization and usage permissions.
  • Experience in tourism, hospitality, outdoor recreation, or a brand with a strong enthusiast community.

Benefits

  • Free skiing + riding privileges to 17 iconic resorts including Palisades Tahoe, Mammoth Mountain, Steamboat, Solitude and more!
  • Healthcare options for both Seasonal & Year-Round employees
  • Generous discounts on outdoor gear, apparel, etc.
  • 401(k) plan with generous company match
  • Free and discounted lift tickets
  • 25%-50% discount at Food & Beverage locations at Palisades & Alpine
  • 40% discount at Palisades Tahoe operated retail stores, including The North Face, Patagonia, Oakley, and more!
  • Employee Assistance Program (EAP)

Alterra

Alterra is Solving Plastic Pollution® through Infinitely Renewed PlasticsTM on a global scale with the deployment of its continuous advanced recycling technology. At its Akron, Ohio plant, the company creates economic value from landfill bound plastic, enabling the circular economy and creating a cleaner world by converting discarded plastics into petrochemical materials that can be further refined into new plastic production.The Akron, OH facility utilizes a patented thermochemical liquefaction technology to process 60 tons of waste plastic daily, diverting millions of pounds of plastic from landfills. Alterra's team of engineers, experts, and partners are driven by one purpose: creating a cleaner planet for future generations. Alterra licenses its technology to entities looking to recycle more challenging plastics or seeking more sustainable products. It is partnering with companies in the solid waste industry, government entities, and petrochemical companies.In January 2021, the world’s fourth-most sustainable company, Neste, acquired a minority interest in the company. Neste will collaborate with Alterra to further develop and commercialize Alterra’s technology in Europe and across the world.By globalizing its thermochemical liquefaction process, Alterra is re-imagining a future where society is free from landfilling and incinerating plastic waste.

Founded in 2009
Akron, Ohio, USA
139 employees (2 in marketing)

Salaries

Posted range

$70K/yr – $92K/yr

Taken straight from the job posting.

Social Media median pay in the United States

$78K/yr

Most earn $64K to $100K. Based on 3,986 salaries, including bonus and equity.

See all Alterra salaries

Marketing Team

Marketing Team Size
2 (1% of company)
Marketing Roles Posted (Last 30 Days)
4

Funding

Last Raise
Series Unknown, 1 years ago

Traffic Signals

Monthly Visitors
584
Traffic Source Mix
Search
43.1%
Direct
35%
Referral
13.3%
Social
5.9%
Paid
1.8%

Headcount Trend

Current headcount: ~139

Content and Social Media Manager

Alterra · California, USA · On-site